SSI Announces a NEW Look

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DiveNewsWire

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Scuba Schools International (SSI) the premier education and business support company is proud to announce NEW Look
For the last 44 years, SSI has worked hard to develop a recognized brand that customers know and trust. Today that brand reflects the company’s values, goals, and strengths, including its unique position in the international marketplace.  SSI’s Digital Revolution fits the market –upwardly mobile consumers, younger generations and sets a new standard in dive training – WEB 2.0! 
The announcement of DIGITAL LEARNING, REAL DIVING warranted new visual elements.  All elements are new and modern, the fonts now represent our international presence and the NEW SSI Logo is RED– Red activates your pituitary gland, increases your heart rate, causing energy, force and drive.  This visceral response makes red the natural choice for SSI – aggressive, energetic, provocative and attention-grabbing.  SSI now joins the ranks of companies like companies like Coca Cola, Red Bull and MARES who understand why the color red plays an important role in marketing their brands.  Count on the SSI RED to evoke a passionate response.
From business cards to beach flags, SSI will transform the old visual elements to the new and modern look in every aspect of the business – Swim, Snorkel and Scuba!  Each can stand alone or be used together to show the depth and strength of the entire product line.
During the next 12 months, this new look will be employed all over the world, making the consistency of the SSI brand even stronger.   
Doug McNeese, SSI USA President, stated: “Presenting our NEW Look, NEW DIGITAL LEARNING, REAL DIVING and our NEW Open Water Diver program communicates that we have restructured the company and why our company is growing around the world!  The collective expertise, new business model and global scale have created a new audience and platform and we are excited about the future.”
Please remember, SSI is not just a certification agency.  WE ARE YOUR PARTNER IN BUSINESS! If you want to break the bonds that hold you back from reaching your true potential, call SSI (800) 821-4319 or visit us online at www.divessi.com

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