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First of all, a SCUBA Diver certification has to include completion of the first three Chapters of the Open Water manual and associated Knowledge Reviews and Quizzes as well as the two dives. If Neptuno did not include all this, they short changed you and broke standards. Please report them and your instructor to PADI (800.SAY.PADI).
To get back on thread...
There are a few costs associated with certifying students. PADI (and any other agency) don't get much.
Direct Costs:
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Positive Identification Card (PIC): The paperwork submitted to PADI with every certification. In the order of $20-25.
DVDs and Printed Material: PADI-published media. Varies with course and location. Generally in the order of $50-70 for Open Water materials.
Instructor pay: Generally, instructors are contractors for the shop; not employees. Fees vary by location and course. Anywhere from $40-$200 per student depending on the type of class and local market prices.
Indirect Costs:
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PADI membership: The shop and each instructor and dive master has to pay for this. Cost is in the $100's per year for each party.
Professional Liability Insurance: The shop, instructors and DMs have to hold liability insurance in most places. Generally about 3x membership costs. Varies by country. There are different insurance companies.
Facility Costs and Salaries: Rent, utilities, equipment maintenance, paying shop retail and repair staff, overhead.
Business Liability insurance: Just like Home Owner's.. but for a business.
Pool costs: Rental or upkeep of a pool and related expenses.
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