I think this industry involvement with NASCAR is a great idea. The popularity of NASCAR and the success of Ray Black Jr. may well expose scuba diving to EXACTLY the demographic that is good for diving.
I put a post on my blog at
www.divesportsblog.com voicing my support of this effort. I wish great success for Team Scuba in 2008!
Good Luck to Team Scuba and Ray Black Jr.
Phil Ellis