Suunto Supports Jill Heinerth's Latest Project "We are Water"

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Aqua Lung Lauren

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EXPLORER LAUNCHES UNDERGROUND FILM!

For Immediate Release
March 1 2012

Underwater explorer Jill Heinerth launches We Are Water campaign & film

The world’s top female underwater explorer Jill Heinerth is launching a campaign to reconnect people to their most precious commodity — water. The renowned filmmaker is producing a documentary, We Are Water, to raise public awareness about the earth’s finite water resources.

The Canadian explorer, 47, is issuing a call to arms to change people’s thinking. In the documentary, she takes viewers on a breathtaking journey through the Earth’s arteries from deep underwater caves to the Great Lakes in bid to show the public where their water comes from — and ultimately, how to protect it.

The documentary follows Heinerth’s extraordinary journeys in water, showcasing some of her most spectacular underwater footage, as well as exploring humanity’s traditional spiritual connection to water. During her career — supported by Suunto — Heinerth has dived inside giant icebergs in Antarctica, dived under the Ural mountains of Siberia and has explored deeper into the planet than any woman in history.

‘I swim under your homes, your businesses, golf courses, bowling alleys — all kinds of places where people don’t imagine their drinking water is flowing. In cave diving I swim inside the veins of mother earth. It’s easy to forget where water comes from. We take it for granted that it comes out of a tap but we can no longer afford to do so.” says Heinerth.

“One of the most important things that I want to encourage is to simply take a child to a river, a lake, a spring, or the ocean. Reconnect yourself and your family with water. Enjoy it, dive it, swim it, paddle it, experience it because when you love it, you’ll want to protect it.”

Heinerth calls upon anyone who loves water to pledge their support via the fundraising platform www.IndieGoGo.com/WeAreWater and check out the website www.WeAreWaterProject.com which goes live today.

Suunto, the leading dive computer brand, is a project partner.
"We are very proud to be a part of this project,” says Mikko Moilanen, President & CEO of Suunto. “It's a cause close to our hearts — we are divers ourselves and also want to protect what we love. Our dive computers have helped Jill stay safe during some of her incredible explorations and we’re keen to support her on this important journey."

About the documentary:
The film entices viewers with the natural beauty of the watery world, challenging them to make simple changes to protect and preserve the earth’s clean water. It is scheduled for release on November 1st.

About Jill Heinerth:
Jill Heinerth has dived deeper into caves than any woman in history. With a collection of magnificent images — from inside Antarctic icebergs to the subterranean Siberia — Jill shares a glimpse of a breathtaking world few will experience. An award-winning filmmaker, her accolades include being named a "Living Legend" by Sport Diver Magazine, induction into the exclusive New York Explorer's Club and the inaugural class of the Women Diver's Hall of Fame. Born in Canada, Jill lives with her husband Robert, in North Florida, where she starts most days with a refreshing swim in the clear waters of her local spring.

A selection of images can be downloaded at the following link:
We Are Water - JillHeinerth's Photos | SmugMug
pw: JillSuunto

All images are free for editorial use. But please read the © notice and credit correctly. We also ask that you send us a copy or link to any published article.

Check out the movie trailer on Suunto’s YouTube channel Jill Heinerth - We Are Water project - YouTube

For more information or to arrange an interview contact:
Tarquin Cooper (zooom productions)
Felderstrasse 12, 5330 Fuschl am See, Austria
tarquin.cooper@zooom.at,
Phone: +43 6226 884 825, cell: +43 664 544 9241



www.suunto.com Facebook Fanpage

About Suunto
Suunto was founded in 1936 by Tuomas Vohlonen, a Finnish orienteer and inventor of the liquid-filled field compass. Since then Suunto has been at the forefront of design and innovation for dive computers, instruments and sports watches used by adventure seekers all over the globe. From the top of the mountain to the bottom of the sea, Suunto physically and mentally equips outdoor adventurers to conquer new territory.
Suunto's headquarters and manufacturing plant is in Vantaa, Finland. Employing more than 400 people worldwide, Suunto products are sold in over 100 countries. The company is a subsidiary of Amer Sports Corporation along with its sister brands Salomon, Arc'teryx, Atomic, Wilson, Precor, and Mavic.
 
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