I just got an interesting email from a friend about a new ScubaPro program that has just been announced. Appears that ScubaPro is "sneaking up" on the concept of internet sales....at least internet ordering. They seem to be going with a new Shopatron alternative.
I wonder what happens if someone orders and they find that they are 200 miles from the nearest dealer? Long drive for order pickup? I guess shipping is free because there isn't any.
Phil Ellis
www.divesports.com
ScubaPro Email:Dear SCUBAPRO Dealer,
In our continuing effort to increase consumer satisfaction, sales, and store traffic, we're rolling out a new service: SCUBAPRO Click N Mortar In-Store Pickup. Click N Mortar is different from online shopping, because fulfillment happens in your store!
SCUBAPRO Click N Mortar program uses new Ship to Store technology from Shopatron. Online shoppers can browse the products featured on SCUBAPRO online catalog, select any model, size, color, or accessory and be assured of its availability when they go to the participating authorized dealer of their choosing. Payment is convenient, shipping is free.
The benefits of participating in Click N Mortar are not limited to consumer convenience. The opportunities to upsell and create relationships with new customers or customers who wouldn't regularly visit your store, can be very valuable to your business.
Increase your store traffic and sales- sign up for Click N Mortar Today! To help you better understand how Click N Mortar and the Shopatron system works, we've prepared a detailed "Order Flow" and Frequently Asked Questions for Dealers, and Consumers.
We will also be hosting Webinars with the Shopatron team on:
Wednesday, May 27, 2009, at 3pm CST and Thursday, May 28th, at 11am CST.
Click N Mortar officially launches June 1, 2009. We are confident Click N Mortar will be a successful service, and thank you for your ongoing loyalty.
Best Regards,
Team SCUBAPRO
I wonder what happens if someone orders and they find that they are 200 miles from the nearest dealer? Long drive for order pickup? I guess shipping is free because there isn't any.
Phil Ellis
www.divesports.com