According to the DEMA website (link: DEMA - top article) the average "active diver" is:
The rest of the PPT contains a lot marketing junk, but I found that bit interesting. A lot of the subsequent pages focus on the baby-boomer effect (apparently baby-boomers are natural divers, which doesn't bode well for the industry, given the population pyramid).
But the stereotype is pretty darn close to home for me (except that I am slightly less than 76% male
). How about others?
- Age Between 38 & 53 years old Mean: 45 Median: 46
- 76% are male
- Household Income 56% make between $75,000 and $100,000
- Occupation 80% are White Collar/ Professional/ Technical/ Management
- Home ownership 93% own their own home
- Mortgage amount Median of $148,000
- Marital Status 71% married
- Presence and age of children 17% have kids under 18
The rest of the PPT contains a lot marketing junk, but I found that bit interesting. A lot of the subsequent pages focus on the baby-boomer effect (apparently baby-boomers are natural divers, which doesn't bode well for the industry, given the population pyramid).
But the stereotype is pretty darn close to home for me (except that I am slightly less than 76% male
). How about others?
