Aeris & Oceanic...what's their relationship?

arkstorm · Sep 13, 2009

Can anyone who is "in the know" tell me what is the relationship between Aeris, Oceanic and Hollis?

Are they subsidiaries of the same parent company?

With the exception of Hollis which is clearly more tech oriented it seems that Aeris and Oceanic compete with each other to sell the same gear.

The genesis of my question is that you can find an Aeris Contour BC for about $199 new at most of the e-tailers. However, the Oceanic Hera, which is essentially the same BC, just says Oceanic on it, is $569. Seems kind of odd?!?

dannobee · Sep 13, 2009

All American Underwater Products/Pelagic Pressure Systems companies. Bob Hollis is the guy who started Oceanic.

Notice that their address is the same on Davis Street in San Leandro, Ca.

arkstorm · Sep 13, 2009

If they're all owned by the same interest then I'm doubly curious as to why you would want to create competition for yourself. It seems that Aeris and Oceanic dilute each other's price/value.

HowardE · Sep 13, 2009

They ARE owned by the same company. They haven't diluted each other's price or value.

Aqualung is Aqualung, Apeks, and Seaquest...

Phillip Morris Corp makes 17 brands of cigarettes.

Kraft foods make different brands of cookies.

gndpdr · Sep 13, 2009

and then there was general motors....................................

soamelt · Sep 13, 2009

arkstorm:
If they're all owned by the same interest then I'm doubly curious as to why you would want to create competition for yourself. It seems that Aeris and Oceanic dilute each other's price/value.

It works for Banana Republic/Gap/Old Navy. If your going to have a customer choose between you and a competitor, you still win when you're the competitor also.

arkstorm · Sep 13, 2009

HowardE:
They ARE owned by the same company. They haven't diluted each other's price or value.

Aqualung is Aqualung, Apeks, and Seaquest...

Right, Aqualung, Apeks and Sequest all make different products.

If you shop around you'll see that Aeris and Oceanic make a lot of the same products just with different badging. Things that come to mind besides for the Contour/Hera BC's are fins and computers.

And the prices differ. So why would someone want to pay $550 for a Hera BC when they can pay $200 for the Contour which is identical. That is the definition of dilution and devaluation. If I owned a Hera I'de be pissed.

I'm just curious about their business strategy.

HowardE · Sep 13, 2009

The retail price for both is $499 doing a quick search

arkstorm · Sep 13, 2009

Gap/Banana Rep. are not doing the same things because they offer different models at different price points.

GM brands might be a better example of this but even amongst GM brands' models there are differences in luxury and finish.

But I challenge you to tell me the difference between the Oceanic Vortex V-16 fins and the Aeris Velocity XP? They are identical.

arkstorm · Sep 13, 2009

HowardE:
The retail price for both is $499 doing a quick search

Both of these are from LP's site:

Aeris Contour Women's BC

http://www.leisurepro.com/Prod/OCNH...eld=Relevance&DescSort=0&Description=on&Hit=1

I'm not making this stuff up.

Aeris & Oceanic...what's their relationship?

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