How was DEMA 2009 ?

[mdb]

For those who attended/exhibited at this years DEMA show-What are your impressions and thoughts?

[j yaeger]

personally,i think it is amazing!!!!!!
2nd time i've attended,and still awed at the amount of equip/travel/seminars etc!!!!!
i think it is a great show
thank you dema!
yaeg

[ChainSaw0069]

I think the show was pretty good. You could tell the economy is bad. Compared to 2 years ago it didnt appear to have the turnout of people in attendance. I will be returning next year.

[mdb]

It is interesting to hear from the folks who actually were in Orlando.

I have heard from many people who were there. The comments are
a bit varied.

Having comments here should give us a good idea of the overall experience.

[USIA]

A couple other manufacturers I talked to said it was a little slower than it was in Orlando two years ago. Not the total disaster that some had predicted. I'm actually pretty excited that a lot of changes are going to be made to DEMA. We are about 75% sure we are going to display in Vegas next year.

[truck1]

I didnt get a chance to get to the seminars, but I thought that the show seemd slow. I was there thurs, and with one or 2 exceptions, was able to walk up to just about any manufacturer for information.
The other thing I noticed, and this was me, is that there seemed to be more on the vacation selling side,then there was gear manufacturers. I was a little rushed, so my view maybe skewed a little bit.

[rigdiver]

It was slow and obviously not well attended. It's really a travel show now. Aqua Lung had what amounted to about 2 folding tables(sad.) Did not see a DiveRite booth or a DUI booth. Saw those manufacturers owners walking around. I had repair seminars that were necessary for me and at least DEMA was a place to get people in a place for that. Overall: Not Impressed. And, I've been to most of them since the 70's.

[Colliam7]

To echo several of the comments so far: 1) a little smaller and a little slower than recent events, and 2) exhibitor emphasis seemed more on the travel than the gear side even compared to last year although there were notable exceptions (OMS was there, compared to Dive Rite and Halycon who were not, and had a 'full' exhibit, compared to the Aqualung exhibit previously mentioned). I went for specific seminars and got what I wanted, and spoke with several charter and resort operators which was an added goal. Not a 'disaster' by any means, just not quite what it has been in recent years. Glad I went.

[uncleavi]

I Got 3 new ratings from DAN and did a PADI Staff update. The highlight was a conversation with Mandy Rae Cruikshank. Other than that it, it was ho hum.

[HowardE]

Most of the people (exhibitors) whom I spoke with - overall thought the show was successful. It may not have been packed with people attending, but the buyers were there, and they were quality buyers.

Several exhibitors focused on being there period; as opposed to having 20 booths, and spending more than $100k in a presence - especially in a "tough economy"

I saw it mentioned that DUI and Dive Rite were not in attendance. They had planned to not attend early this year. From what I understand; they feel that they can communicate with their network of shops effectively enough via the internet and other communication methods, that they don't necessarily need to be at an industry show, but rather focus on consumer shows.

I haven't been to any other (non-scuba) trade shows in a few years, but I used to be a buyer for a gift shop. We stopped attending large trade shows almost 5 years ago for that industry, because of the expense of going to a show; where I could see new products, gifts, etc, via the internet. If I can effectively buy for my store without going to a show... then why go?

I wonder if other trade shows have also seen a drop off in attendance as of late, due to these factors. I wonder if the phenomenon is not specific to DEMA show, but rather to trade shows as a whole?

At the end of the day however, the DEMA show IMO served its purpose as a trade show. If the purpose of a trade show is for industry insiders to meet, greet, place orders, and network. With that said, then this show was a success. Personally, it seemed as though the lower attendance made it easier for most exhibitors to actually have conversations with the people who wanted to talk to them.

I know I'll personally be at DEMA Show 2010 in Las Vegas.

[ScubaExpress]

Dema is a great show. I attend the show to see and feel product. If you are not there and you produce product you are missing customers. I pick up new products at the show , order and try on product. It's also a chance to see the whole line and compare with another line.
Show was smaller but those I talked to did huge sales.
Infighting at dema needs to get worked out and manufact. Need to get back in the show with a strong showing. This is our industry

[LIVES4SHARKS]

This was my first time attending DEMA. Our shop has recently gone through a change in ownership and management, so it was good to see how we can better utulize the business. We will be starting a new focus on training the disabled so it was good to talk with HSA, DiveHeart, and the IAHD. It was also great to talk to resorts and travel agencies to know who can accomodate our divers with upcoming trips be they group or individual. That was a great resource.

I atttended quite a few seminars, especially the Risk Management ones since I will be finalizing my DM in the next month. It was a good wealth of information and I tried to get the most bang for my buck. I am not sure if our shop will be participating next year since it will require a greater expense, but I know we will take advantage of it again in Orlando in 2011.

It was great meeting many more SBer's!

Carolyn:shark2:

[japan-diver]

This was about my 10th show and the 3rd year we had a booth for diving Japan. The show was smaller than past show but what it lacked in quantity it made up for in quality. We talked to fewer people but made more bookings and sales. The people that traveled to the show this year seemed to be the active members of the industry and alot of business was being done. I was disappointed in that a few of the suppliers we use were not at the show as this is realy the only time we get to see them face to face- but we were agressively wooed by others more than willing to replace them. I think many manufacturers had smaller booths but having some presence is better than none. Sherwoods booth was tiny but I had a few questions I got answered and a training seminar done that was needed- smart use of the show by them I think. It would be nice to see a few more manufacturers at next years show- even a small presence would be great the huge booths and extravagent displays of past show althought cool are not necessary and will not be back- they just don't make sense. Overall the show as an exhibitor was a great success as a shop attending it was definately worth going and I flew in from Japan. Hopefully with changes being made Vegas will be even better and a few of the people not showing will be back next year.

[Johnoly]

Alot of the booths that I talked to said they were having a very good show with plenty of sales or line change commitments. Due to the smaller booth size, many focused on a featured product and those had great sales. An example was several wetsuit suppliers who didn't bring every size in every style, Just one or 2 sizes of each style.

The shop owners had a great chance to compare products side by side or just walking down the aisle and I didn't find a single shop owner who thought it was a waste of time.

I also enjoyed the re-sinking of the Vandenburg model that had multiple video cameras on it to show how and why it landed upright. They put actual charges in the model and blew them up. It explained why the front end of the actual wreck is crinkled and buckled as it slammed into the floor bow first.

The seminars for the most part were outstanding. The best for me was DAN's ultrasound seminar, just cutting edge info. The deep stops seminar bordered on the point of maddening when the summary basically said "we don't know".

I didn't attend all the different Friday nite parties, but from the reviews saturday morning, the WetPixel party was a big hit.

Lastly, I really expected Saturday to be more crowded with the relaxed credentials requirements, but I didn't see it and by 3:00, it had really thinned out. Friday was screaming packed in the aisles right up until the close, maybe doing something with the 5-7 footer seas and no diving.

This was my 6th DEMA and very successful for me.

[JahJahwarrior]

It was my first DEMA, and I had a blast! Even though it was "smaller than past DEMA's," it still took me 2 days to see every booth I wanted to, and there were plenty I didn't even bother to stop at.

I was not happy with the lack of several booths I had expected to see there. Even if it's not vitally important, I think missing a trade show like that sends some doubts out about how the company is doing financially.

I was surprised that two different booths seemed upset at me looking at their products and taking pictures. I don't know if I should name them, but one company who had tanks on display practically ordered me to leave, even with my press pass. They told me that they thought I was with a competitor and would steal their proprietary tank information. I decided I would not be giving them a glowing review for having the best deal on tanks. Any company that doesn't want pictures of their products on Scubaboard, I wonder how good their product is. If you look through my pictures and notice some company has a really good price on tanks at their booth... The second booth was one of those companies that has roughly the same products as several other companies, infact, I don't even remember which one of the 4 or 5 almost identical companies it was. But one of their sales lady's was very insistent that she know "who you are with" even though I didn't have any questions or want to talk to her. I watched her interrogate another person before she came over to bother me. They had a few unique products I would have liked to have photographed and put up with a mention on Scubaboard, but they lost that opportunity. :)

Most of the people I talked to were incredibly nice and I picked up tons of great info. I also took pictures of products to write about here on Scubaboard, and I'll try to get those in soon here, I just have a few tests to knock out first.

After going to one, I certainly want to go to more!

[DiveNav]

Dema Show was extremely good for us.

Our new online classes for dive computers were received very well by manufacturers, dive operators and Instructors.

Alberto

[cool_hardware52]

I was not happy with the lack of several booths I had expected to see there. Even if it's not vitally important, I think missing a trade show like that sends some doubts out about how the company is doing financially.

This year many former exhibitors, in particular manufacturers elected to not attend as a protest against how DEMA is spending it's membership's $$. It would be a mistake to conclude that "No Booth = Financial Distress"

I was surprised that two different booths seemed upset at me looking at their products and taking pictures. I don't know if I should name them, but one company who had tanks on display practically ordered me to leave, even with my press pass. They told me that they thought I was with a competitor and would steal their proprietary tank information. I decided I would not be giving them a glowing review for having the best deal on tanks. Any company that doesn't want pictures of their products on Scubaboard, I wonder how good their product is. If you look through my pictures and notice some company has a really good price on tanks at their booth... The second booth was one of those companies that has roughly the same products as several other companies, infact, I don't even remember which one of the 4 or 5 almost identical companies it was. But one of their sales lady's was very insistent that she know "who you are with" even though I didn't have any questions or want to talk to her. I watched her interrogate another person before she came over to bother me. They had a few unique products I would have liked to have photographed and put up with a mention on Scubaboard, but they lost that opportunity. :)


It's a trade show not a consumer show. The exhibitors paid dearly for the chance to expose their wares to their customers, i.e. the LDS, not to provide grist for "journalists" It's perfectly natural that exhibitors would want their pricing information to remain confidential.



Tobin

[JahJahwarrior]

Tobin,

it is wrong to assume that a no show= financial distress but that is what I thought of first when I saw a no show...however that makes sense. Impressions and facts are different and what stick are often the impressions.

I wasn't trying to get a picture of their pricing information, only of their product. Their sales rep was very particular that it was the fact that I was taking pictures of his product that bothered him. The only pictures I was able to get where from further away in shots of other booths, and those shots, unfortunately, contain pricing information. He made it impossible to get any shots that did not contain pricing information, as I was trying to do. I will avoid reccomending this company, their compressors or their tanks to people, after the abrasive conversation with their sales rep, who walked away after answering a few of my questions, very rudely. He was the only sales rep who just up and left in the middle of my politely asking questions about his product. The only other treatment that came close was due to a sales rep that spoke limited english being unable to answer my questions because he couldn't understand what I was trying to ask, but he was polite about it.

For what it is worth, before the rep walked off, he informed me the tanks are almost identical to Catalina cylinders, and thus useless as stage bottles for technical divers.

[scubafanatic]

It was slow and obviously not well attended. It's really a travel show now. Aqua Lung had what amounted to about 2 folding tables(sad.) Did not see a DiveRite booth or a DUI booth. Saw those manufacturers owners walking around. I had repair seminars that were necessary for me and at least DEMA was a place to get people in a place for that. Overall: Not Impressed. And, I've been to most of them since the 70's.


...interesting that major scuba gear superpowers (DiveRite / Halcyon / and let's go ahead and include Aqualung who was 'barely' there) saw little/no point in attending, especially Halcyon and DiveRite who are both based IN Florida !!! I've always considered DiveRite to be one of the more forward-thinking/trend setting brands, so there is stong symbolism here.

[ReneeC]

While it did appear slower than in previous years, many of the exhibitors I spoke with said they were having a great show. For me as a small buyer it was nice to be able to actually get face time with manufacturers and destinations. I didn't attend as many seminars as I would have liked but I did get alot accomplished.

[scubafanatic]

This year many former exhibitors, in particular manufacturers elected to not attend as a protest against how DEMA is spending it's membership's $$. It would be a mistake to conclude that "No Booth = Financial Distress"




It's a trade show not a consumer show. The exhibitors paid dearly for the chance to expose their wares to their customers, i.e. the LDS, not to provide grist for "journalists" It's perfectly natural that exhibitors would want their pricing information to remain confidential.



Tobin

...if anyone were interested in serious 'industrial espionage' they'd have one of those little microscopic video cameras hidden in a shirt button or something and they'd happily film/steal any 'intelligence' thay wanted to that way....not walk around waiving a obvious camera and making no attempt at stealth. If security were really an issue, why are non-insiders being issued 'press passes' anyway ? I'd seriously reconsider buying from any manufacturer dumb enough to display top-secret info at a trade show where press-passes are also liberally sprinkled about and then complain that their info is being compromised.

[cool_hardware52]

...if anyone were interested in serious 'industrial espionage' they'd have one of those little microscopic video cameras hidden in a shirt button or something and they'd happily film/steal any 'intelligence' thay wanted to that way....not walk around waiving a obvious camera and making no attempt at stealth. If security were really an issue, why are non-insiders being issued 'press passes' anyway ?

Damn good question, but you will have to ask DEMA, not me.


I'd seriously reconsider buying from any manufacturer dumb enough to display top-secret info at a trade show where press-passes are also liberally sprinkled about and then complain that their info is being compromised.

Did I say top secret? Ah No I said pricing info.

Here's a thought: why don't you call up the first ten of your favorite scuba gear brands and ask them to fax you a copy of their wholesale prices. Let me know how that works out for you.

My guess is you will have to give up scuba if you want to avoid all the manufacturers who wish to keep their wholesale price list confidential.


It's a TRADESHOW that means it for folks in the TRADE, not some "instant" free lance Journalist who may not have a clue.



Tobin

[JahJahwarrior]

In this particular case Tobin, I was taking pictures of the tops of the tanks. I was mostly trying to show the interesting brushed finish, which, as much as the sales rep claims is identical to any other brushed finish, wasn't. It struck me as a unique aspect of the tanks. My plan was then to photograph the pretty logo the company had on the side of the tank. I never planned to divulge any secret pricing info, and if I post up pictures of the booth from afar, I will purposefully blank out the pricing info from their sign. I understand that it was a trade show, and never could anyone say that I was attempting to record in any way pricing information for any companies. I wasn't there to capture that information, and I hope no one would do that.

I had a pass that clearly identified me as a photographer for Scubaboard, and I introduced myself as such. Their sales rep was incredibly rude and kept accusing me of working for Luxfer and trying to steal information about their tank design. I asked him some questions, and he did answer some of them, before he rudely and brusquely walked off.


Other than that, I was impressed with the show as a whole. Lots of companies who asked me to take pictures of their products and to look at them, so that I could give them a positive mention on Scubaboard. And I will do that soon here, I just need time to go through all the photos to make one mega-photo-writeup-thread.

[cool_hardware52]

I was surprised that two different booths seemed upset at me looking at their products and taking pictures. I don't know if I should name them, but one company who had tanks on display practically ordered me to leave, even with my press pass. They told me that they thought I was with a competitor and would steal their proprietary tank information. I decided I would not be giving them a glowing review for having the best deal on tanks. Any company that doesn't want pictures of their products on Scubaboard, I wonder how good their product is. If you look through my pictures and notice some company has a really good price on tanks at their booth...



In this particular case Tobin, I was taking pictures of the tops of the tanks. I was mostly trying to show the interesting brushed finish, which, as much as the sales rep claims is identical to any other brushed finish, wasn't. It struck me as a unique aspect of the tanks. My plan was then to photograph the pretty logo the company had on the side of the tank. I never planned to divulge any secret pricing info, and if I post up pictures of the booth from afar, I will purposefully blank out the pricing info from their sign. I understand that it was a trade show, and never could anyone say that I was attempting to record in any way pricing information for any companies. I wasn't there to capture that information, and I hope no one would do that.

Luxfer is supposed to "know" you will do the right thing? In your first post you sure seem to be focused on "deals" and pricing

Again it's a trade show, and the exhibitors have spent money to reach their customers. It's not a press conference, and you are not "entitled" to any information from any of the exhibitors.

To come here and slam exhibitors because they failed to show what you consider sufficient deference only tells me you don't belong as member of the press at DEMA.

Tobin

[USIA]

A couple of things.

Many of us stopped relying on DEMA years ago. As a trade show, the importance of attending has diminished. As an organization, they have lost touch. Our top 5 dealers didn't even attend DEMA this year and they are five of the largest dealers on the West Coast.

As far as picture taking, some of us have been burned mightly by Chinese manufacturers who knock off products. I went to DEMA last year to meet with some people and actually saw one of our suits in anothers booth with their logo. It's common courtesy to ask if the company minds if you take pics.

[Wookie]

A couple of things.

Many of us stopped relying on DEMA years ago. As a trade show, the importance of attending has diminished. As an organization, they have lost touch. Our top 5 dealers didn't even attend DEMA this year and they are five of the largest dealers on the West Coast.

As far as picture taking, some of us have been burned mightly by Chinese manufacturers who knock off products. I went to DEMA last year to meet with some people and actually saw one of our suits in anothers booth with their logo. It's common courtesy to ask if the company minds if you take pics.

The cylinders he was taking pictures of were Chinese knockoffs....

[h2ovideo]

I have attended DEMA for many years (attendee only). Most of my time is spent in training seminars (which is the BIGGEST advantage for Instructor/Trainers). Every seminar I attended was full; a couple of seminars I was sitting on the floor. Even the early morning seminars were well attended, which not usually the norm.

The overall size of the show was smaller, and it was evident when you walked to the end of the rows and saw how they had retracted the show to accommodate the fewer booths; the ends were sparsely filled and that is when you got a feeling of emptiness. Some exhibitors which normally had prime spots were now along the walls.

The travel industry seemed to have a huge presence, but I think it was because the dealers and manufacturers had scaled back their size and scope so dramatically. Scubapro's booth was VERY small, I actually walked by it several times without noticing them. Most manufacturers had great reduced their displays.

The attendance was obviously smaller as well, as you actually were able to chat with reps.

The photographic booths were all located in a generalized area, with floor seminars. I attended several of the presentations, and again, they were well attended.

I thought there would be fur flying with the scathing public letter writing campaign that went on in the days leading up to DEMA, but, from my vantage point, all was pretty much quiet and they seemed to air their dirty laundry this year on internet, which was certainly interesting.

I hope the bureaucracy of DEMA can get it's act together, I have thought it to be very beneficial event.

[cool_hardware52]

The cylinders he was taking pictures of were Chinese knockoffs....

So we have a college kid armed with press credentials who's first instinct was to promote the knockoffs, but because the booth staff threw him out he comes here and slams them.

That's a pretty ugly picture all the way around.

Tobin

[JahJahwarrior]

Tobin,

Luxfer wasn't supposed to know anything about me. I'm not associated with Luxfer. I think you just got confused here. What I was trying to say is, I was there to take pictures of products, not pricing. I was taking pictures of products, not pricing, when I was accosted.

I'm not even trying to slam them, particularly. I just am saying that their sales rep was rude, and would not communicate with me. Instead of listening to me, he accused me of several things. Then, he walked off in the middle of answering some questions about his product, a product I wanted to be able to tell some dive shops in the area about so they could potentially become customers. I just don't like rude sales reps. And before you say "they don't like rude press," you should know that I was extremely polite to them. I was more than willing to show them that I hadn't taken any pictures yet. I was just interested in learning about their products, not in being a pain.

The press is one of the ways that companys can communicate with customers and potential customers. There were many, many people not at DEMA. Press information is a valuable tool to reach potential customers.

And it looks like we have an old manufacturing dude whose first instinct was to be polite but because one kid doesn't like rude sales reps, he's decided to try and convince the world that the kid is an idiot. That sounds like a pretty picture, all around.


Another thing I realized is, some of these people who get involved in these huge debates on TDS, are old or getting there. I'd never really thought about it before.



Also...i mean, a tank is a tank, right? A chinese knockoff should be just as good as any other brand, right? They didn't look like a crappy product at all, infact, they looked nice! The finishing on them was a unique brushed finish.

[Wookie]

It's kind of funny you say that. We had an outstanding show. I saw many old clients, and met many new and potentially new ones. Someone asked me if I had an opinion about the state of the dive industry. My response would be, look up the aisle. We'd look up the aisle. Look down the aisle. We'd look down the aisle. Now, do you see anyone here younger than I am? I'm 46.

Maybe the young guys are interested in something us old guys aren't offering?

Frank

[cool_hardware52]

Tobin,

Luxfer wasn't supposed to know anything about me. I'm not associated with Luxfer. I think you just got confused here. What I was trying to say is, I was there to take pictures of products, not pricing. I was taking pictures of products, not pricing, when I was accosted.

Jah,

I'm not confused at all. We have a college kid who should not have a press credential roaming the aisles at DEMA.

I know from previous experience that you need lots of repetition so once again,

DEMA is a TRADE SHOW, paid for by the exhibitors. It's not an entertainment venue for wanna be "reporters" from the local college.

The Exhibitors have paid for the Opportunity to Expose their goods to their customers, i.e. the folks in the Scuba Business, the LDS.


I was surprised that two different booths seemed upset at me looking at their products and taking pictures.


Same reaction twice, hummmm.

I don't know if I should name them, but one company who had tanks on display practically ordered me to leave, even with my press pass.


It's a tradeshow, not a press conference. A DEMA press pass is not a holy talisman.

They told me that they thought I was with a competitor and would steal their proprietary tank information. I decided I would not be giving them a glowing review for having the best deal on tanks. Any company that doesn't want pictures of their products on Scubaboard, I wonder how good their product is.


So your journalistic values allow you to slant or withhold information based on how the source treated you and your "press pass"? Maybe I was too hasty, you sound perfectly qualified for the mainstream media.

If you look through my pictures and notice some company has a really good price on tanks at their booth...


Publishing tradeshow pricing information on a public forum and you wonder *why* not all exhibitors were welcoming you with open arms.


The second booth was one of those companies that has roughly the same products as several other companies, infact, I don't even remember which one of the 4 or 5 almost identical companies it was. But one of their sales lady's was very insistent that she know "who you are with" even though I didn't have any questions or want to talk to her. I watched her interrogate another person before she came over to bother me. They had a few unique products I would have liked to have photographed and put up with a mention on Scubaboard, but they lost that opportunity. :)

One more time, DEMA is a trade show. They issue badges that (supposedly) identify attendees as "Buyer" or "International Buyer" or "Guest" or "Press" or "Exhibitor".

Did your "journalist curiosity" ever ask why they do this? Precisely because the exhibitors want to know *who* they are talking to. They are entitled to know, they paid for the right to know.

Unfortunately this system is widely abused leaving most exhibitors no good way of knowing, without interrogation, who they are actually speaking with.

If you had even a tiny bit of real world experience you'd know that many of the people at DEMA aren't who their badge says they are.

Badges are shared, badges are given to friends and often "Press" credentials are issued to those who are members of the press only in their own minds.

Me? I've thrown photographers out of my booth too, when I wasn't satisfied I knew who they represented.

Tobin

[NetDoc]

For what it's worth... JahJahwarrior was there at my personal request. He has photographic experience from the commercial side and watching him work was interesting. His credentials were verified by DEMA (http://www.DEMA.org) and Adams Unlimited (http://www.adams-pr.com/), a PR firm out of New York. Tobin, while you may think he should not have a press pass you simply don't get to make that call. Others did, and Michael did a wonderful job for us.

The only legitimate way to be able to take pictures on the floor is to have a Press Badge, and JahJah's cave diving and youth gives him a unique perspective as a photographer. We had a total of three photographers and three journalists at the show and hopefully they will be uploading their work soon. They were instructed to take as many pictures as possible and even to ask the exhibitors what they wanted to feature. If there was ever any sensitive info, they could easily ask that this portion not be shot! If a company wants to reverse engineer any particular piece of gear, they can just go out and buy it and there is no way for any manufacturer to stop that process from happening. Heck, I have had manufacturers ask me to send gear that I dive to them so that they can look at it. My stock answer is "No: go buy one yourself!"

I have also run into this kind of poor treatment of the press and like JahJah, I simply go and find people who are more amicable. There is very little chance that I can write (or photograph) objectively after being insulted, so why bother? Better to interview or photograph those who actually WANT the free publicity.

Somehow, I think JahJah's youth also worked against him here and that's nothing but age discrimination. As Wookie pointed out: we need to ENCOURAGE the youth to take an active role in guiding our industry so we can attract more youth! Us old farts may think we know what is good for them, but perhaps that's why the industry is languishing. Could he stand to learn a bit about the nuances of pricing at DEMA? Sure. There are appropriate ways of helping him to grow in this area.

For What its Worth (part duex), the ScubaBoard booth consists mostly of Scuba non-professionals. Of the 6 press, 3 sales and 6 booth workers, I believe only 4 would qualify to buy a ticket for the show. That's true of most every booth there, and we are happy to provide our volunteers a way to see the DEMA show and to attend all of the parties that they can!

[Wookie]

For me, it was very easy to pick out who was a qualified buyer, and who was an avid diver. We put crew members in the booth to handle the avid divers, and they handed the tech purchasers off to me, and the recreational purchasers off to Melanie. We had as much real interest in Technical diving as we did recreational diving. -BUT- We treated everyone there equally. We didn't dismiss anyone because they weren't a group purchaser, because at the end of the day, the avid diver is pulling the wallet out of his pocket. We just didn't give them wholesale pricing.

Frank

[JahJahwarrior]

Tobin,

What does my age or the fact that I'm in college have to do with this? I am a diver, I work for a local dive shop, I run a local dive club, and I was brought in by Scubaboard as a photographer.

Why does DEMA offer press passes if, as you suggest, there is no real need for there to be any press?

I feel it is perfectly fair to tell the world how the source treated me. You want my official statement on them?

"There is a new player in the tank market, and you should look out at your LDS for their product. They only advertised 80 cubic foot cylinders and it is unclear if other size tanks will follow. Their tanks have a beautiful brushed finish, definitely the prettiest brushed finish seen yet. Their representatives were too busy to talk about their product and made it clear that they did not any any images of their product to be released."

Is that fair enough for you?

When it comes to my comment about "if you see a picture with cheap tank prices in it," I have to admit, I did not make it obvious that I was joking. I should have added in a </sarcasm> line, or a rolling eyes emoticon, or something, I have made it clear in subsequent posts that I would not publish anything knowingly with any pricing information shown anywhere in the shot.

I was perfectly willing to show further proof of my credentials to anyone who asked, and yes, when asked, I did show them. I was asked, and I was ok with that, because I was asked politely. I was perfectly willing to make sure people knew who I was, and who I was with.

In the situation with this company, I stood around for several minutes looking at their products. Their reps were too busy talking amongst each other to notice me. I was in the habit of asking before shooting (I have done photojournalism before, and worked in the media before, and understand and respect the practice of asking before shooting, and was adhering to that practice. Ask Ben McGeever, I asked before shooting his product), but had yet to find anyone who had any issues with it, so in this case, I decided I would shoot a few shots and see if any of their reps would be willing to talk with me when I was done. As soon as I pulled out my camera, one of the reps came over and informed me rudely that I was not to take pictures. I explained who I was, who I was with, and my purpose of taking pictures. I then made it clear that I would not take pictures if he didn't want me to. I asked a few questions, he answered a few questions, then abruptly, he just walked off.

I was hoping to find your booth at DEMA and chat with you, Tobin. I know you don't like me and I'm fine with that, but I have a lot of respect for your quality products, and was hoping I could showcase some of them as a photographer for Scubaboard. Plenty of booth space at DEMA was taken up by companies with lesser quality and innovation than your company represents and I was hoping you would be there.

[ScottZeagle]

The show was good. The attendance was down, but there were plenty of serious buyers there.

Despite what some would have people believe, DEMA is still a show worth attending - at least for Zeagle.

See you guys in Vegas!!!

[WetsuitOptional]

All these things aside, to answer the original post, DEMA was very good for business. Certainly our booth, a travel booth, did very well. I've always thought DEMA was great for being able to wander the aisles and see what's new and exciting in the industry, and this year was no different, albeit on a smaller scale. Those manufacturers with new and exciting equipment were certainly in attendance. Were the booths smaller? Sure. It's a sign of the times. But there were some very cool things being showcased from manufactures, and extremely good deals to be had within the realm of the dive travel/resort industry. The common theme spoken at many booths this year from exhibitors was "Quality over quantity!" and this was certainly true at our booth. The buyers were in rare form and certainly willing to commit. Lets not forget that much of the buying going on is from booth to booth (which is half what DEMA's about), so perhaps many of the attendees didn't see this and couldn't appreciate this aspect.

Two weeks ago, NBAA, aviations version of DEMA, was also held in Orlando on a smaller scale and with smaller attendance than usual. Both NBAA and DEMA deal in a business that's not essential in these tough economic times, so both had smaller showings. But both industries will survive and one would think actually rebound in the future.

So overall, a very successful show considering a tough economic climate.

[NetDoc]

The show was wonderful for ScubaBoard.

For most exhibitors, they found the slower show more productive than usual. Many sold more here than at Vegas. But then, the bottom fell out of the market just before last DEMA. I don't think the venue had as much of an impact as the economy.

[JackConnick]

The show was much smaller, but I was able to talk to most of my vendors and see a lot of new products. I met with several foreign vendors and from that standpoint alone it was awesome. I will be picking up several new lines and items as a direct result of coming.

The internet is great, but seeing things you would not even know about otherwise makes attending worthwhile.

I have to say though that Orlando is about as out of a way destination for a show as I could imagine. Las Vegas is easier, cheaper and better for everyone.

Jack

[Surface Interval]

As a first time atendee choosing not to exhibit this year and potential exhibitor for Vegas next year I have to say that I wish we had been there before Friday so that I could have attended a few more of the seminars. The 2 I was at were both DEMA sponsored and even though we aren't a dive "shop," I found most of the information to be helpful.

As a first timer, I was skewed by pictures of former DEMA shows on the website. You know, the one with people packed together like it's the opening of Disney World on a Saturday? I was suprised that it was never like that, but I admit I was also pleased not to be packed in like cattle when trying to talk to or visit anyone at any particular booths.

For our company, attendance was a success and I'm looking forward to seeing how much difference the location makes next year.

[wilz]

Given the turnout, we had plenty of time to talk to our suppliers. Most were very attentive and in turn we spent some time with some new players to get a feel for off-brand products. I think that was very promising as we have to deal with the deep discounters and we would rather have solutions for our customers rather than driving their biz to others. Lots of good deals if you were in a position to take advantage.

[Oceanus]

EXHIBITOR
the show went about as expected. I was generally busy; sometimes I had 1-2 customers waiting. At lunchtime things would slow down, but not enough for me to walk away and grab lunch myself. It will take the rest of the week to catch-up with everything.

As a Florida Sales Rep for a few lines I was obviously busier than my west coast peers. While international business has always been a big part of DEMA orders, I suspect it may have been even higher than past due to current exchange rates.


PRESS
I also attended as a member of the media. Honestly, there wasn't much news and that may be part of the industries problem. Two of the most talked about items going into the show were both infighting items; the UDI petition to DEMA and Rick Lesser seminar. I did get audio from both BTW. The DEMA audio is up (http://seaduction.com/free/dema-membership-unified-scuba-industry/) and Lesser seminar will be soon.

I did not cover the cheap AL80s mostly because I thought the only news was price and I do represent a competitor. I find the whole 'secret' BS ridiculous as anyone that matters knows the manufacturer codes must be clearly stamped on the shoulder and with minimal effort that can be looked up to determine the details. That secret took one phone call... I/we know exactly who makes them and have spoken with them. If there is a story it is the Press v Exhibitor and DEMA has final say.

Sadly one of the most talked about booths after the show was the Planet Romance #725; a Czech Republic mail order bride company!

I really didn't see too much that was notable. Waterproof's silicon seals (won best product of the show) and new drysuit were pretty cool, but I have a history with Waterproof and currently represent Si Tech. The GPS was kinda cool, the Vandy model was cool. I will be representing the new uemis Zurich computer, so I can't objectively comment on that (pretty cool IMHO).

REGISTRATION POLICIES

• Press credentials will not be mailed in advance. They will be available at the DEMA Show 2009 Press Room during press room hours.
• All persons who are approved will be required to present onsite a valid photo ID (driver's license or passport) and media house identification prior to receiving the relevant passes.
• Filming of, or broadcasting from the show floor during DEMA Show 2009 is allowed only to broadcast outlets who have received exclusive written permission and are on assignment to document the show itself.
• Only qualified media will receive complimentary entrance to DEMA Show 2009 which allows access to the show floor and the onsite press room as well as entrance to show activities including seminars and press conferences. Media credentials do not include complimentary entrance to the annual DEMA Reaching Out Awards Party.
• All advertising representatives are required to obtain tickets to DEMA Show 2009 at the Attendee Registration counters or through Home (http://www.demashow.com)
• Freelancer journalists, photographers, and videographers may be asked to provide proof of by-lined publications and/or credited work published or broadcasted within the last 12 months.
• All media attending DEMA Show 2009 will be responsible for arranging their own transportation to Orlando and expenses.

[cerich]

EXHIBITOR
PRESS
I also attended as a member of the media. Honestly, there wasn't much news and that may be part of the industries problem. Two of the most talked about items going into the show were both infighting items; the UDI petition to DEMA and Rick Lesser seminar. I did get audio from both BTW. The DEMA audio is up (http://seaduction.com/free/dema-membership-unified-scuba-industry/) and Lesser seminar will be soon.



cool... I seriously was so pissed when I decided to speak i forgot half of what I said.:D

[NetDoc]

Sadly one of the most talked about booths after the show was the Planet Romance #725; a Czech Republic mail order bride company! So you're telling me that the Czech is in the mail? :rofl3: :rofl3: :rofl3:

[joystershell]

So you're telling me that the Czech is in the mail? :rofl3: :rofl3: :rofl3:

:shakehead:

[Dive Right In Scuba]

EXHIBITOR

I really didn't see too much that was notable. Waterproof's silicon seals (won best product of the show) and new drysuit were pretty cool, but I have a history with Waterproof and currently represent Si Tech. The GPS was kinda cool, the Vandy model was cool. I will be representing the new uemis Zurich computer, so I can't objectively comment on that (pretty cool IMHO).


Did you get the audio of the phone that went off at the beginning :) That was HILARIOUS :rofl3::rofl3: " Look at me, the guy with the phone....."

[cerich]

Did you get the audio of the phone that went off at the beginning :) That was HILARIOUS :rofl3::rofl3: " Look at me, the guy with the phone....."

if you didn't I am SURE you can get it sent to you by DRIS....:mooner:

[Dive Right In Scuba]

if you didn't I am SURE you can get it sent to you by DRIS....:mooner:


Wasn't my phone that went off:cool2:

[NetDoc]

So you're telling me that the Czech is in the mail? :rofl3: :rofl3: :rofl3: :shakehead: That's only because you heard me say it a dozen times! Here is there web site: Dating services PlanetRomance - Exclusiv Czech Introduction and Dating Agency from Prague - Meet Czech Girls and Czech Women (http://www.planetromance.cz/)

[NetDoc]

Wasn't my phone that went off:cool2:Nope... that would be our one and only Nestor, who had that privilege.

[TT]

This was my second DEMA show. The highlight of the show in my opinion was getting the opportunty to have my picture taken with NetDoc at the Scubaboard Booth!

We had some great qualified traffic at the Tektite/Moray Dive Gear Booth. It gave us an incredible opportunity to meet retailers and dealers from around the world and demostrate our new product The Divers Communication torch and get some valuable feedback.
Looking forward to Vegas 2010.

[mdb]

There have been a lot of good comments re: DEMA 2009.

Seems that although there were fewer exhibitors and fewer folks attending, the folks who were
there thought the time well spent and worthwhile. This bodes well for DEMA 2010 in Las Vegas.

If you were at DEMA in Orlando this year let us know your thoughts, comments, etc. This can help improve the experience for all.

[NetDoc]

OK, OK, I'll come clean. Here are my gripes with DEMA this year:


Not enough Beir Gartens!
Not enough Czech girls to go around!
No one was handing out free dive gear!
Were was the tram?
No one (and I mean no-one) kissed my feet!
I couldn't find the Free Rum!
Not enough Czech girls to go around!


I could go on, but these were the BIGGIES!

People had time to talk this year, which has been sadly missing in the past. That meant I and my staff could get things done! After all, we paid to get in as well. Booths were smaller, giveaways were smaller, and so were the parties. I loved it.

[rigdiver]

The cylinders he was taking pictures of were Chinese knockoffs....

Made in South Korea;)

[Tom Smedley]

I have been to lots of DEMAs and although this one was smaller I still think it was worth my attending. I had more time to walk and talk with folks that have interesting products and I attended several seminars that gave invaluable information.

As for the cameras - not too many years in the past cameras were prohibited at the trade shows. The purpose of the show is for us - the retailer - to meet with equipment and travel reps and to set up with our reps our needs for the year. So here comes someone with a camera and takes pictures of the fabulous brand name tanks and the wholesale (DEMA Special) pricing. They post the pictures on a public forum and here I go as the evil LDS owner who is trying to make a profit to possibly pay my electric bills and gas bills for heating the pool all winter. "I saw how much you paid for those tanks!" says the customer.

DEMA could be improved by bringing it back to what it was originally intended - a TRADE SHOW not a public event.

I'm with Pete - Where was the beer stand?????

[Wookie]

I'm with Pete - Where was the beer stand?????

And the evil badge checker lady had to be distracted when I brought my own beer in this time. They were really trying to crack down on outside beer. I kept having to carry the beer in covered with useless drinking water.

[scubafanatic]

Made in South Korea;)

...one wonders if these 'new' South Korean tanks are a reincarnation of the good 'ol PST scuba tank manufacturing company ? As last I heard, the old PST stamping/tooling equipment was bought and shipped to South Korea, where future PST tanks would be stamped out, then these tanks were to be shipped back to the USA for final finishing by the downsized PST remnant ...but I never heard anything after that 'grand plan' as as far as I know all that sank without trace.......so are these 'new' tanks in any way related to PST ??? (yeah I know, PST used to make steel, not AL tanks.)

[scubafanatic]

There have been a lot of good comments re: DEMA 2009.

Seems that although there were fewer exhibitors and fewer folks attending, the folks who were
there thought the time well spent and worthwhile. This bodes well for DEMA 2010 in Las Vegas.

If you were at DEMA in Orlando this year let us know your thoughts, comments, etc. This can help improve the experience for all.

...well, if I'd been invited to DEMA, I could have showed you one of my scuba 'inventions'...namely, I've improved 'your' Apollo BioLock tank cam bands....while I like and have been diving your 'cam bands' for some years ago, they do have some annoying flaws/weaknesses which I have 'corrected'...so now they're MUCH better! :D

[widget]

Do's Dema release any information like "International visitor numbers, local visitors, out of State visitors, total feet through" etc. ?

Cant say I have ever seen it before, but I cant say I looked much before either.

I ask because for the first time in 20 odd years, as an international visitor I did not attend, chatting to a few friends in Europe probably only half who would normally attend did so, and I just wondered about general demographics.?

......but in general it seems a positive response which is very upbeat indeed. I am kinda regretting not going now.:D

[deco_martini]

I have been to lots of DEMAs and although this one was smaller I still think it was worth my attending. I had more time to walk and talk with folks that have interesting products and I attended several seminars that gave invaluable information.

As for the cameras - not too many years in the past cameras were prohibited at the trade shows. The purpose of the show is for us - the retailer - to meet with equipment and travel reps and to set up with our reps our needs for the year. So here comes someone with a camera and takes pictures of the fabulous brand name tanks and the wholesale (DEMA Special) pricing. They post the pictures on a public forum and here I go as the evil LDS owner who is trying to make a profit to possibly pay my electric bills and gas bills for heating the pool all winter. "I saw how much you paid for those tanks!" says the customer.

DEMA could be improved by bringing it back to what it was originally intended - a TRADE SHOW not a public event.

I'm with Pete - Where was the beer stand?????

People find out the actual cost to _produce_ things like iphones and playstations all the time (heck, who barters with just the wholesale price?).

If you are having problems paying the gas bill because people find out how much you pay for tanks, imagine the problems you'll have when people find out how much the air costs it takes to fill them! :D

Sounds like you might need to find a new business if a peek inside the smoke filled room threatens your business model.

[Wookie]

If you are having problems paying the gas bill because people find out how much you pay for tanks, imagine the problems you'll have when people find out how much the air costs it takes to fill them! :D

At $20,000 for the installation of a good air compressor, $5,000 for a bank storage system, throw in a couple of grand for tubing, regulators, check valves, and time, $60 worth of filters every 75 hours, $1500 of routine maintenance every couple of years, and you think air is cheap? Are you ****ing high?

[cool_hardware52]

At $20,000 for the installation of a good air compressor, $5,000 for a bank storage system, throw in a couple of grand for tubing, regulators, check valves, and time, $60 worth of filters every 75 hours, $1500 of routine maintenance every couple of years, and you think air is cheap? Are you ****ing high?

The reality is most fill stations are "selling" fills at a loss, based on the true costs of production.

Tobin

[Tom Smedley]

Sarcasm doesn't hurt. As for the cost of air. Ask Shane at Vortex how cheap his quarter-million system costs. Even after the operational costs the air doesn't osmose into your cylinder. The filler gets a salary and most folks forget about that. The problem or the demise of DEMA has nothing to do with these small items - but more to do with the migration from what a trade show is designed for and what it has come to be. Cameras and folks not directly involved in the retail of scuba are left to the consumer show.

People find out the actual cost to _produce_ things like iphones and playstations all the time (heck, who barters with just the wholesale price?).

If you are having problems paying the gas bill because people find out how much you pay for tanks, imagine the problems you'll have when people find out how much the air costs it takes to fill them! :D

Sounds like you might need to find a new business if a peek inside the smoke filled room threatens your business model.

[NetDoc]

Cameras and folks not directly involved in the retail of scuba are left to the consumer show. For most of the industry, the cameras and the reporters are a welcome sight. They want the additional exposure of their goods and services and very few have pricing out in the open. They have spent a LOT of money on the displays and are obviously proud of them. I am sorry if any photographer or reporter impeded your mission at DEMA. There seemed to be a lot of exhibitors with time on their hands wanting to talk. That was my assessment.

[deco_martini]

Sarcasm doesn't hurt.

I thought it was a great line though and had to run with it. I honestly didn't expect such a literalist interpretation since I included the whole smiley thing.

[rigdiver]

...one wonders if these 'new' South Korean tanks are a reincarnation of the good 'ol PST scuba tank manufacturing company ? As last I heard, the old PST stamping/tooling equipment was bought and shipped to South Korea, where future PST tanks would be stamped out, then these tanks were to be shipped back to the USA for final finishing by the downsized PST remnant ...but I never heard anything after that 'grand plan' as as far as I know all that sank without trace.......so are these 'new' tanks in any way related to PST ??? (yeah I know, PST used to make steel, not AL tanks.)



PST did make AL cylinders.

[Tom Smedley]

My mission was not impeded, however, my livelihood may be affected. Each class that we teach, on the board, above our own names, is the url www.scubaboard.com (http://www.scubaboard.com). When you came to Vortoberfest you met a ton of my customers because we pushed the event far in advance in our weekly newsletters. So - insider information published on your public forum does directly affect me as a retailer. That is the point I am trying to make.

The original intent of this thread was to find out if we thought the 2009 DEMA show was a success despite stuff happening and the economy. I think the resounding answer is yes.

Perhaps the question of whether the public should have access through pictures and reporters should be split to another thread.

PS - Thank you for attending Vortoberfest. I know it was a long drive for you but I believe it made a grand difference in our efforts to support and grow Scubaboard.

[ScottZeagle]

For most of the industry, the cameras and the reporters are a welcome sight. They want the additional exposure of their goods and services and very few have pricing out in the open. They have spent a LOT of money on the displays and are obviously proud of them. I am sorry if any photographer or reporter impeded your mission at DEMA. There seemed to be a lot of exhibitors with time on their hands wanting to talk. That was my assessment.

Agreed.

People who didn't (or could not) attend DEMA want to see the booths and the products. Welcome to the internet age.

I would not discourage anyone from taking pictures of our products, and in fact I encourage them to do so...

"Do you want to turn that a little, or move it over here for better lighting, Mr. Photographer Guy?"

:cool2:

That being said, we do not post our DEMA specials for everyone in the show to see...those printed sheets are resevrved for our dealers.

[NetDoc]

My mission was not impeded, Glad to hear that. ScubaBoard prides itself at being responsive to dealers, manufacturers and resorts when sensitive information gets inadvertently leaked on here, regardless of who put it there. We have adjusted pricing in our Hot Deals forum that did not adhere to MAP guidelines and we would certainly edit/remove any sensitive pricing schedules that might appear here. Simply hit the report button should you see any, or send me a link to the problem!

Votoberfest was my pleasure. It was GREAT to pull up and see a permanent :sblogo: sign on display and to have the manager and family drop by our booth at DEMA was very cool. We aim to partner with as many charters/resorts as possible in order to spread the word about them and us! :D It's a win/win situation no matter how you look at it.

[Dive Right In Scuba]

[QUOTE=NetDoc;4845325 We have adjusted pricing in our Hot Deals forum that did not adhere to MAP guidelines and we would certainly edit/remove any sensitive pricing schedules that might appear here. Simply hit the report button should you see any, or send me a link to the problem!
[/QUOTE]


WOW>....wasn't me, but talk about control. "If you hear anyone talking bad or providing mis information about the Healthcare reform, please email us to let us know"

So I guess their isn't PADI police but there is Scubaboard Police. :shakehead:

I have no issues with the board or their commitment, but really? Are you really going this far now? Thats a problem between a dealer and a Manufacturer. As someone who is always talking about the free market and such, I am completely shocked at your above statement.

[NetDoc]

I have no issues with the board or their commitment, but really? Are you really going this far now? Thats a problem between a dealer and a Manufacturer. As someone who is always talking about the free market and such, I am completely shocked at your above statement. After 24 hours the OP can not edit their own post. This has ALWAYS been at the request of both of the OP and the Manufacturer. If there were a discrepancy, the OP would have the final say. I am sorry you see this as a police action on our part, but it is not. We do not scan pricing anywhere on the Board nor do we make a habit of editing capriciously. I hope this helps to clarify things.

[Dive Right In Scuba]

After 24 hours the OP can not edit their own post. This has ALWAYS been at the request of both of the OP and the Manufacturer. If there were a discrepancy, the OP would have the final say. I am sorry you see this as a police action on our part, but it is not. We do not scan pricing anywhere on the Board nor do we make a habit of editing capriciously. I hope this helps to clarify things.

That does clarify, but wasn't what you said.... but thanks for clarifying

[NetDoc]

That does clarify, but wasn't what you said.... but thanks for clarifying You merely ASSUMED that it was the manufacturer who made the request. I didn't specify. It is what I said, only amplified. You aren't the first to assume that we would go "Big Brother" on a forum known for it's freedom of expression. It's a certainty that you won't be the last! :D

Those who have been contacted by various manufacturers for MAP violations can attest that they had the final say. Manufacturers who have contacted me to edit the same have always been referred BACK to their customer (the OP) to resolve the issue with clear instructions that I would side with the OP's desire. Dealers who complain about other dealers are told to sort it out among themselves or to report it as they see fit. I am certain that I am missing a few iterations here (like court orders), but you can count on us to be as fair as possible for all concerned.

The point of the post was not to provide you with a specific mechanism for these kind of issues, but to show you that we are aware they exist and are more than willing to assist. Again, I hope that this clarifies things a bit more!

[KeysCuda]

Walking into the DEMA show upon arrival early Thursday afternoon, I expected a disaster. Parking lot at Convention Center was much less crowded, and more ominously, we were the only people we saw between our truck and the door to the center (usually there's a steady in/out stream).

Inside, it wasn't so bad. Smaller, yes, but it was easy to find folks you wanted to connect with. Got about 30 feet into show and spent next 90 minutes at the first aisle intersection because people we know kept coming by (theory: floor was smaller and less crowded, so it was easier to see people you recognize).
Also had a chance to meet with some dive notables, always a DEMA highlight. Had a pleasant and wide-ranging conversation with Carl Roessler, who doesn't me know me from Adam. Talked cameras with people who know what they're doing (although the pros are bemoaning the loss of outlets who actually, you know, are willing to buy images).
Did not see a lot of gear stuff that made me want to run and tell other people about it.
Lots of travel booths, as stated previously. (Theory: Resorts also have to keep their names out there, or they're dead. Also, some form of promotional support from their respective governments may be involved in covering some expenses).

[Walter]

After the first day, we left our car at the hotel and walked in every morning.

[joystershell]

After the first day, we left our car at the hotel and walked in every morning.

I think that my walk from the Red Roof Inn to the show was shorter than it could have been from the convention center's parking lot to the show floor.

[MindMagick]

Greetings from a DEMA new-bee!

My first DEMA show! I heard from others that the show was a bit smaller by the vendors on the showroom floor but all in all it was still very large in size!

Also the classes, updates, mini-seminars, etc were NUMEROUS in number each day and were professionally presented!

The Party's were fun with lots of ETOH!! Some had light food & it appeared a good time was still had by all! DEMA was a LOT BIGGER than Beneath The Sea or others throughout the year & in the big picture it still was worth attending!!!

[mdb]

Good comments MindMagick:

DEMA states that 30% of people attending are coming for the first time.

If you enjoyed your first DEMA show and found the time informative, the parties fun, that
is a good sign for the future shows.

What would you like to see that would make it even more worthwhile?

[Surface Interval]

One of my NonEquipment Favorites was Jaws of Fire | Art of Air Brushed Sharks, Rays, Game Fish (http://jawsoffire.com/)

He makes casts of sharks and rays an paints them in an autobody style. (He mentioned he used to be an autobody paint guy).

[NetDoc]

One of my NonEquipment Favorites was Jaws of Fire | Art of Air Brushed Sharks, Rays, Game Fish (http://jawsoffire.com/)

He makes casts of sharks and rays an paints them in an autobody style. (He mentioned he used to be an autobody paint guy). They were indeed cool to look at. I think I stopped at their booth three times to gawk!

[Surface Interval]

They were super impressive in person. Wish I could have taken a few home with me.
Wonder if I could write them off as a business expense for the office...

[ROXANNE]

At DEMA this year, we were actually able to see all the booths. :D There didn't seem to be as many new innovations as in previous years, but I think that reflects back to the economy as a whole.
We (Cardzard and myself) enjoyed manning the Scubaboard booth during our turn so the "execs" could do business. We met many fellow scubaboard members and hopfully made new ones. Thanks for the opportunity Pete.

[JahJahwarrior]

So here comes someone with a camera and takes pictures of the fabulous brand name tanks and the wholesale (DEMA Special) pricing. They post the pictures on a public forum and here I go as the evil LDS owner who is trying to make a profit to possibly pay my electric bills and gas bills for heating the pool all winter. "I saw how much you paid for those tanks!" says the customer.



Has anyone posted any pictures with any pricing information revealed from DEMA 2009?

[cerich]

Has anyone posted any pictures with any pricing information revealed from DEMA 2009?

dude the folks with the asian tanks had sign on them so everybody could see how cheap they were... and yet the want it a secret somehow...silly

uzzi looked like a flea market, it was selling from second a and had stock, some cool stuff...but it was a trade show, not a flea market

[HowardE]

I've seen plenty of DEMA photos on Facebook.

None of me goofing off and not working though... which of course would have been impossible, since i was hard at work the whole time.

[cerich]

I've seen plenty of DEMA photos on Facebook.

None of me goofing off and not working though... which of course would have been impossible, since i was hard at work the whole time.

yup the whole time at the show, you have to work hard when you stay in bed till 4pm to sleep off the hang over and the show ends at 6pm!




he was actually there all day and working hard....:D

[KeysCuda]

...uzzi looked like a flea market, it was selling from second a and had stock, some cool stuff...but it was a trade show, not a flea market

Hey, I like my new Uzzi shorts from DEMA! ;)

Yes, it's a trade show, but for some of us anyway, buying stuff off the floor has always been part of the charm - even moreso when it was officially banned or discouraged. Got some nice stuff back in the day when vendors sold end-of-show "display" gear "that we really don't want to haul back with us..."

Now only if Sea & Sea would do that... :)

In fairness, judging from number of booths at DEMA this year, I expect the association would allow just about anyone to hawk just about anything, if they have the cash for the space.

[mdb]

The last day off the show usually finds some good deals for the Divemasters, Instructors, and others who stay until 3:00 or so. Many exhibitors will sell their display gear @ good bargains. This occurs @ every show. Cash in hand and a great deal.

[scuba haircare]

THIS INDUSTRY NEEDS A BIG SHOT OF SUBSEXY!
PREPARING FOR BENEATH THE SEA BRINGING MORE
SUBSEXY BABES.....GET READY!

Health beauty products mail order, marine sports dive products (http://www.subseries.com)

[SDE Dennis]

We had a good show. Signed a lot of new shops and talked to over 4 foreign distributors who are interested in an agreement.

It was better than in previos years from our view, in that people would stop and talk a lot more. Having less of a crowd worked in our favor. We were busy over 95% of the time except for Sat. afternoon.

The best thing about a show over the internet is people can actually put your gear in there hands and try it out and tell you what they think.

I enjoyed it.

[mdb]

Dennis:

Glad you had a good DEMA show. You have a very innovative product and you have done the hard work to bring it to market in a tough economy.
Quality always prevails.

[Divers Platform]

I was at DEMA this year and like a lot of you who have already commented you are correct it was poorly attended. Having said that, we were able to meet many satisfied customers for the first time and had time for quality presentation of our new products. This was good.

[scuba haircare]

OMG!
THANKS FOR THE TRUTH
OUCH ......THAT HURT
SUBSEXY4EVER!
Health beauty products mail order, marine sports dive products (http://www.subseries.com)

[RickI]

http://www.fksa.org/albums/album468/f0.sized.jpg

The first installment about some of the exhibitors at the DEMA Show 2009 has gone up at:

Photos - DEMA Dive Show Overview - FKA Kiteboarding Forums (http://fksa.org/showthread.php?t=8939)



It includes photos, some links, background and videos related to products and services.

There may be a few of these installments although far from all the exhibitors were checked out. Wasn't enough time!

http://www.fksa.org/albums/album468/d1.thumb.jpg http://www.fksa.org/albums/album448/0_sun_IMG_4595.thumb.jpg http://www.fksa.org/albums/album448/dugong_IMG_5510.thumb.jpg http://www.fksa.org/albums/album434/group_IMG_1969.thumb.jpg
http://www.fksa.org/albums/album468/slate_P8040284.thumb.jpg http://www.fksa.org/albums/album468/b1.thumb.jpg http://www.fksa.org/albums/album347/Fish_Mob_s.thumb.jpg http://www.fksa.org/albums/album448/Bret_measures.thumb.jpg
http://www.fksa.org/albums/album468/ray.thumb.jpg http://www.fksa.org/albums/album468/hda_1.thumb.jpg http://www.fksa.org/albums/album347/Slate_and_Hunter_3_s.thumb.jpg http://www.fksa.org/albums/album347/Martin_s.thumb.jpg

[cerich]

OMG!
THANKS FOR THE TRUTH
OUCH ......THAT HURT
SUBSEXY4EVER!
Health beauty products mail order, marine sports dive products (http://www.subseries.com)

like OMG, the caps lock has to go:D

[ScottZeagle]

Now that the dust settled, I can honestly tell you that DEMA was very good for the Zeagle/Pinnacle brands.

We have lots of new dealer applications and product is shipping.

DEMA may not be as crowded as it once was, but it cetainly isn't dead.

Just my 2 cents.

[PhilEllis]

It seems to me that many of the manufacturers with whom I have spoke seem to think that the smaller turnout actually resulted in better business for them. That is actually very good.

Phil Ellis
www.divesports.com

[cool_hardware52]

It seems to me that many of the manufacturers with whom I have spoke seem to think that the smaller turnout actually resulted in better business for them. That is actually very good.

Phil Ellis
Discount Scuba Gear at DiveSports.com - Buy Scuba Diving Equipment & Snorkeling Equipment (http://www.divesports.com)

Hate to be the party pooper, but....

The people I've spoken with that I trust to be completely honest in their assessment tell me a very different story.

They described the show as "very slow" and they wrote very little to no business at DEMA.

Tobin

[cerich]

Hate to be the party pooper, but....

The people I've spoken with that I trust to be completely honest in their assessment tell me a very different story.

They described the show as "very slow" and they wrote very little to no business at DEMA.

Tobin

some smaller folks like EDGE it worked out quite well, however I am pretty sure in the aggregate it was a disaster.

[PhilEllis]

I am led to believe that it was not very good for the "major" manufacturers. However, several of the smaller "third-tier" manufacturers and accessory suppliers were quite happy with what happened at the show.

Phil Ellis
www.divesports.com


Hate to be the party pooper, but....

The people I've spoken with that I trust to be completely honest in their assessment tell me a very different story.

They described the show as "very slow" and they wrote very little to no business at DEMA.

Tobin

[cool_hardware52]

I am led to believe that it was not very good for the "major" manufacturers. However, several of the smaller "third-tier" manufacturers and accessory suppliers were quite happy with what happened at the show.

Phil Ellis
Discount Scuba Gear at DiveSports.com - Buy Scuba Diving Equipment & Snorkeling Equipment (http://www.divesports.com)

Funny.

That's exactly the group I have the most contact with. Most are providing "Happy Talk" about how great DEMA was for them, i.e.

"It was slow, but it was a good kinda slow, I had a chance to speak at length with everybody"

Privately they tell me they sold almost nothing.

Tobin

[ScottZeagle]

Hate to be the party pooper, but....

The people I've spoken with that I trust to be completely honest in their assessment tell me a very different story.

They described the show as "very slow" and they wrote very little to no business at DEMA.

Tobin

I can only speak of what I know personally, as it relates to Zeagle.

We did "ok" as far as writing business at the show, but I never worry about that - it is the orders that come in directly after the show, once the shop people get a chance to get home and digest the numbers, that I worry about...and thse numbers have not been "slow" or lacking.

Your mileage may vary.

[Dive Right In Scuba]

Privately they tell me they sold almost nothing.

Tobin


Thats not a good gauge though. I never really buy anything at the show unless its already sold. Sure, they have great deals there...but its November. My season dies...why would I spend $10-$20k on product to sit on my shelves. Not a good investment and I would have ZERO turn for months. If it was 4 months earlier, it would be a different story.

I will always go to the show. I cement relationships and build new ones. Meet the people I talk to all the time, figure out a strategy of what I am going to do with their products. And it gives the new guys a chance to get in front of me with their products. Those that weren't there don't have that chance.

Mike

[cool_hardware52]

I can only speak of what I know personally, as it relates to Zeagle.

We did "ok" as far as writing business at the show, but I never worry about that - it is the orders that come in directly after the show, once the shop people get a chance to get home and digest the numbers, that I worry about...and thse numbers have not been "slow" or lacking.

Your mileage may vary.

We basically operate the same way. I don't expect to leave DEMA with a large number of actual orders.

However the folks I've spoken are using comparative numbers, i.e. what they sold in 2007 vs 2008 vs 2009.

2009 was much smaller than the previous years.

Tobin

[scubafanatic]

Hate to be the party pooper, but....

The people I've spoken with that I trust to be completely honest in their assessment tell me a very different story.

They described the show as "very slow" and they wrote very little to no business at DEMA.

Tobin

...Tobin, your observations are going to be about as popular as the apparently VERY unpolitically-correct 'observations' I made about the ....um, let's just say 'deteriorated' diving quality in Cozumel after the hurricanes in '05 when I reported what I saw there in 02/2006.....almost at the level of 'death threats'. Interesting excerpt from the latest issue of Undercurrent 10/2009 : " ...with fewer new divers entering the sport, and more aging divers hanging up their fins, there's a lot less dive travel. Our subscription base is slipping as well. " Ben Davison is announcing, starting 01/2010, Undercurrent will no longer be mailed to subscribers, but only available online and it's up to subscribers to print out their own hardcopies if they still want to have a paper version. (to save $ on postage/printing costs running the organization $ 6000 monthly)Apparently there are some long term, omnious trends developing in scuba diving as a sport/industry.....

[deco_martini]

...Tobin, your observations are going to be about as popular as the apparently VERY unpolitically-correct 'observations' I made about the ....um, let's just say 'deteriorated' diving quality in Cozumel after the hurricanes in '05 when I reported what I saw there in 02/2006.....almost at the level of 'death threats'. Interesting excerpt from the latest issue of Undercurrent 10/2009 : " ...with fewer new divers entering the sport, and more aging divers hanging up their fins, there's a lot less dive travel. Our subscription base is slipping as well. " Ben Davison is announcing, starting 01/2010, Undercurrent will no longer be mailed to subscribers, but only available online and it's up to subscribers to print out their own hardcopies if they still want to have a paper version. (to save $ on postage/printing costs running the organization $ 6000 monthly)Apparently there are some long term, omnious trends developing in scuba diving as a sport/industry.....

Print media is on the general on a decline. That's the trend. I think its not necessarily related to the stagnation of certain dive industry business models.

[scubafanatic]

Print media is on the general on a decline. That's the trend. I think its not necessarily related to the stagnation of certain dive industry business models.

...with fewer new divers entering the sport, and more aging divers hanging up their fins, there's a lot less dive travel.

Appparently BOTH print media...AND..... the dive industry are on the decline...I think it's save to say Ben Davison of Undercurrent is a very well respected industry observer and isn't just saying that 'print' is dead....he's observing the ENTIRE picture.

[widget]

...with fewer new divers entering the sport, and more aging divers hanging up their fins, there's a lot less dive travel.

Appparently BOTH print media...AND..... the dive industry are on the decline...I think it's save to say Ben Davison of Undercurrent is a very well respected industry observer and isn't just saying that 'print' is dead....he's observing the ENTIRE picture.

Yes, even as far afield as I am, I have recieved Undercurrent as a subscriber for a number of years and always found it a good read. I also think Mr Davison is, unfortunately, reading the market correctly.

I guess differant folk look for differant things in a show, and although I was not there for the first time in 20 odd years, the major manufacturers I deal with painted a rather differant and somewhat bleaker picture to me in post Dema discussions, citing somewhat empty isles and booths and a flat lined local and international industry.

If they took something positive away from the show it was that they had the time to really listen and discuss issues and a way forward with the people who did attend, that was a good thing, and very positive in the context, but new regulator models, Bc designs, dive computers or even just basic fin models cost an enormous amount to bring to market, and the sales to make these products commercially viable are just not there anymore.

[scubafanatic]

Yes, even as far afield as I am, I have recieved Undercurrent as a subscriber for a number of years and always found it a good read. I also think Mr Davison is, unfortunately, reading the market correctly.

I guess differant folk look for differant things in a show, and although I was not there for the first time in 20 odd years, the major manufacturers I deal with painted a rather differant and somewhat bleaker picture to me in post Dema discussions, citing somewhat empty isles and booths and a flat lined local and international industry.

If they took something positive away from the show it was that they had the time to really listen and discuss issues and a way forward with the people who did attend, that was a good thing, and very positive in the context, but new regulator models, Bc designs, dive computers or even just basic fin models cost an enormous amount to bring to market, and the sales to make these products commercially viable are just not there anymore.


...well, IMHO, most dive gear categories honestly don't need 'new' products on anything like an annual basis anyway......things like masks / fins / regulators / BCs / tanks are rediculously mature industries with little noticable improvement in years if not decades.......if manufacturers completely stopped 'modernizing' those product categories for a decade we wouldn't know the difference.....I'd say the main categories of products that have shown any useful evolution lately are lights / computers / cameras.

[widget]

...well, IMHO, most dive gear categories honestly don't need 'new' products on anything like an annual basis anyway......things like masks / fins / regulators / BCs / tanks are rediculously mature industries with little noticable improvement in years if not decades.......if manufacturers completely stopped 'modernizing' those product categories for a decade we wouldn't know the difference.....I'd say the main categories of products that have shown any useful evolution lately are lights / computers / cameras.

Sure, have to agree, and a lot of changes in recent years have been purely cometic, but the diving market is quite fickle and dos demand new products, materials and technologies on a fairly regular basis, especially from the bigger name brands if they are to hold their market share and not see their customers migrate to a new line from a competing brand, and, unfortunately, the sales to warrent that cost now is very much harder to come by.

[cool_hardware52]

...Tobin, your observations are going to be about as popular as the apparently VERY unpolitically-correct 'observations' I made about the ....um, let's just say 'deteriorated' diving quality in Cozumel after the hurricanes in '05 when I reported what I saw there in 02/2006.....almost at the level of 'death threats'.

It's ok, I can take it, I've never been PC.

Sadly in today's world the surest path to condemnation is to speak the truth.....


Tobin

[RickI]

Just put up Part II of the DEMA overview:

http://www.fksa.org/albums/album468/d1.sized.jpg


DEMA 2009 DIVE SHOW - Part II Overview In Photos (http://fksa.org/showthread.php?p=42931#post42931)


It includes photos, some links, background and videos related to products and services.

There may be a few of these installments although far from all the exhibitors were checked out. Wasn't enough time!

http://www.fksa.org/albums/album416/paper_s.thumb.jpg http://www.fksa.org/albums/album416/v2_PICT1482.thumb.jpg http://www.fksa.org/albums/album468/r3.thumb.jpg http://www.fksa.org/albums/album468/BC_1.thumb.jpg http://www.fksa.org/albums/album468/bc5.thumb.jpg
http://www.fksa.org/albums/album468/bc6.thumb.jpg http://www.fksa.org/albums/album468/vc_1.thumb.jpg http://www.fksa.org/albums/album468/dt_IMG_9138.thumb.jpg http://www.fksa.org/albums/album297/50_G.thumb.jpg
http://www.fksa.org/albums/album468/flag_IMG_9133.thumb.jpg http://www.fksa.org/albums/album468/cozumel_IMG_9137.thumb.jpg http://www.fksa.org/albums/album468/Fernando_IMG_8446.thumb.jpg http://www.fksa.org/albums/album468/docs_IMG_9149.thumb.jpg http://www.fksa.org/albums/album468/bc1.thumb.jpg