Sony Opens Underwater Store For Scuba Divers

[VivaLaScuba]

Sony has opened an underwater store that can only be reached by scuba diving. The jellyfish-themed Xperia Aquatech Store is 4 meters underwater off the coast of Dubai. Not everyone is welcomed since you either need an invite or be a Sony-approved contest winner. Sony does provide scuba training along with dive guides. We get it Sony, you offer waterproof products.

 

[diversteve]

Sony?s underwater Xperia Aquatech store opens | Xperia Blog

 

[Vegan Shark]

The way they blurred the pic of the tank gave me pause. It has no valve!

 

[Roman_66]

The way they blurred the pic of the tank gave me pause. It has no valve!

Probably F1 or 1.4 from short distance will give you such blur.

 

[undrwater]

Last pic...the guy looks panicked!

As for the blur...doesn't look quite natural to me.

 

[WarrenZ]

blur is photoshopped If it were done with the camera short depth of field the guys foot in the background would be blurred also.

 

[Doc]

We get it Sony, you offer waterproof products.

But this time, Sony is totally unavailable to the Fearless Great Leader.

 

[Mustard Dave]

The Tank does have a valve - look at the 'R' on the sign that is partially obscured by the handle on the A-clamp fitting. I agree it is a Photoshopped effect - yook at the bloke's legs on the right - the furthest leg is in better focus than the nearest. The photo looks like it has been unaltered apart from a blur effect. They have probably highlighted the rig in the foreground, missing out the valve and hoses above it, inverted the selection and added a blur effect.

 

[Storker]

blur is photoshopped

And obviously, too. They could definitely have done a better job with that, although it's near impossible to make a really convincing low-DOF type of blur in post.

 

[Water Boy76]

Maybe they need to spend more money and time on internet security instead of expensive marketing stunts with a return on investment lower than my IQ.