Recently wrapped up some market research comparing the mindset of divers (n=239) to non-divers (n=219). I posted one of the key pieces of data in another post a week or so ago:
The results of the remainder of the psychographic questions have been tabulated, and the full results can be found in brief article on my website:
Consider This...
Interesting results demonstrating a consistent trend of differences across domains that would be intuitively attractive to divers such as risk tolerance, exploration, and the challenge of new/different activities.
I think we've always known that divers are "a little different" and this research may shed a little bit of light on why that is.
The results of the remainder of the psychographic questions have been tabulated, and the full results can be found in brief article on my website:
Consider This...
Interesting results demonstrating a consistent trend of differences across domains that would be intuitively attractive to divers such as risk tolerance, exploration, and the challenge of new/different activities.
I think we've always known that divers are "a little different" and this research may shed a little bit of light on why that is.