The $99 air-only airfares have not existed for some time (in reality) but they do still appear from time to time on paper. Read the fine print. By the time one pays the hidden taxes, they will be lucky to get the fare for under $250-$300. Still a good rate but why dont they simply publish what the real air-fare is? To me, this practice borders on deceptive trade practice. I dont mind paying a fee for something but I like to make my purchasing decision based on a true rate, and not find out each step of the booking process that another $50 - $100 will be added.
I have been traveling to Cozumel with ATUSA and their various contracted carriers several times a year since 85 and have a little history to share with anyone interested. Many moons ago, Adventure Tours did publish DFW to COZ air-only on sale (last minute deals) for $99 and actually mean it. One could actually have their credit card charged this low fee and travel with little hassle. Adventure Tours first began contracting with Mexicanna Airlines and later Aero Mexico. Back then, not only could someone obtain a round trip airfare for $99 (including taxes) but all the beer and wine on the round trip were free! Then Adventure Tours switched to a private carrier, Champion Air. I made many complaints about this, but to no avail. They followed by using Champion Air for many years but have recently dropped them for Ryan Air. I am uncertain what the issue is causing them to no longer use Champion. (My only personal complaint is that Champion did not offer free drinks!) I do know that I heard tales of several minor mishaps with Champion. I personally experienced our plane having a flat on the Cozumel runway and waiting 4 hours for them to send for and install a new tire. A friend of mine who works for the FAA also said they had to return to DFW once when the cockpit door fell off in flight. All minor stuff, but still who would complain for the $99, right?
Now that Cozumel has turned into cruise ship city with 10 or more ships visiting per day, there apparently is a lot of pressure from the industry for Cozumel to provide a lot of US amenities. It seems that along with the Americanization of Cozumel, the government started increasing departure tax to rates nearing $100. This came about around the same time that Cozumel changed its name to Isla Cozumel and the Cancun coast became the Myan Riveria. <sneer> What Adventure Tours and its parent company, Funjet have done is simply keep adding these additional taxes on to their advertised rate, while they still publish in the paper and online the same rates that they did in the 80s. Nice trick aye?
I recently booked my first ATUSA trip using their new contracted carrier, Ryan Air. Of course, I have long been callused to the inaccurate rates advertised but I was hit with a new gotcha on this booking. ATUSA tells me to pay attention to the new baggage limits. ATUSA says due to the recent commuter flight crash in Raleigh, new baggage restrictions exist. Each person is limited to 2 bags of no more than 22lbs each. (My dive bag with the most minimum equipment weighs 35lbs!) This is a safety issue they say. However, miraculously, a $25 fee paid by me each way somehow eliminates this safety issue. ATUSA directs me to Ryan Air for any complaints and a phone call to Ryan Airs customer support center updated me to the fact that there were no baggage restrictions imposed recently and that these baggage restrictions have always been in effect. They say that ATUSA makes the decision how this rule is administered, i.e. to honor it to the letter as they are stating they now will, rather than the previously more liberal policy of adjusting the maximum allowed to flight load. He would not comment on my theory that ATUSA was possibly using this as another gimmick to pad the advertised low rate, the one that is really not available. He did strongly suggest I purchase insurance (and gave me some company names) because he said that a lot of people dont read the fine print and that sporting goods are not insured on his airline and if someone destroys or steals dive equipment, they will not be liable to pay.
Now how much was that bargain airfare again?