The Iberostar is lovely and has a nice beach though water entry is hazardous.
However they charge a monthly fee to Dive Op to pick up that month at their pier. For instance imagine you are staying there and want to go diving for 3 days by yourself. Let say your preferred op is CvChief's Scuba Adventures and Margarita Boat. Now the CSAMB, as it is known, is a SMALL OP catering to a specific group of discerning divers. Hence YOU are the only diver they are picking up that month at Iberostar. and CSAMB charges 80 a day for a 2 tanker.
So now CSAMB has a choice:
1. Pay the 60 dollars to pick up that month at Iberostar and take the hit. Business is business. Almost 1/3 of your money goes to Iberostar without you knowing it.
2. Don't pickup and lose the business.
3. Charge the customer and anger them.
This sort of policy is detrimental to the wide variety of dive ops available to us in Cozumel. If it catches on, only the largest ops will survive.
So don't stay at Iberostar.....
You're getting a little socialist aren't you?
Is a hotel charging outside operators to use their dock really the death of scuba as we know it in Cozumel?
I really don't buy into the naive support of weak businesses just because they are are cute and cuddly and we must help them survive.
I'd much rather see we continue with the survival of the fittest, two enter one comes out type of contest that creates strong businesses and culls the sick and weak from the herd and give consumers real choices instead of a field of mediocrity that is the result of 'supporting' weak businesses just because.
I'd much rather see the fictional CSAMB dive shop pay the $60 each month and strive to grow their business so that the $60 isn't spread out over 3 divers a month but is spread out over 30 or 40 or 50...
or
make a conscious decision not to pick up there and be accept their decision and build their business so it doesn't effect them
of
Charge the customer and not anger them, because they actually have a business and a service that customers are willing to pay the $60 more for because they have created a service that is worth it and their loyal customers will pay the premium to dive with them
Any of those 3 scenarios are much better to me then, the weepy eyed, cry for me because the big bad hotel charges $60 and my business is so poorly run it's killing me.
There are dive operators who choose to do one of the three choices and they are all good dive operators and attract loyal customers and do well no matter what the Iberostar wants to do.
I personally don't see the Iberostrar as being detrimental to the dive industry at all. The Iberostar applies the policy as a blanket policy to all operators, no different then an expense such as fuel that all operators pay the same price. All operators are doing business on an even playing field and that's exactly all any good business owner can want.