Very interesting destination. But the dive prices look like from a dive center at a 5 star resort...
on a total of 4000 foreign visitors....and VERY few were disappointed..
There is the option of my competitor, at only 30% more expensive then me, without the beautiful custom built 15 meter dive boat, they are at a five star resort, but they dive off of a 4 meter speed boat.
Oh well, come back in a few years when there are more customers and the prices drop.
I have done some study of my market and loose about 4% of my customers based on price, that tells me I could jack up the prices and actually make money. I am content to loose money for the short term to promote the destination for the long term.
When were you last on a dive boat with a defibrillator, in a third world country, that only pumped OCA, has a diving medical technician in residence, has the stellar reputation that I do on trip advisor ? Is set up for in water re-compresssion as a result of our remote location & etc...?
Labor costs are 4X the mainland, electricity is 8X the mainland and my business is up 60% this year. There must be SOMETHING all those people are paying for.
Go to Nha Trang and see a lot of divers, Phu Quoc and see nothing but broken coral or come here and see turtles and dolphins and not another diver within 300 Km.
