How do you market your DAN courses?

[wkb1340]

For those of you who teach the DAN medical courses, how do you sell them?
I get these responses from potential students:
"If it's not a Specialty- I don't want to do it".
"I would just be getting in the way, the dive boat has trained staff".

I'm having a difficult time getting any teaching time for these, any help would be appreciated.
Thanks!

[ScubabunnyCR]

What I have found for me is to package them in with rescue courses, divemaster courses etc. I am facing a similar conundrum as you and this so far has worked for me.

[jscott099]

Multiple methods:
1) like the above, make it part of a package of EFR (or equivalent) and DAN O2 (or DEMP) along with Rescue Diver, Dive Master etc. Rescue Divers are the obvious market group
2) For every DAN O2 I teach, that is a potential follow up class in 2 years when he needs to renew it. I keep a contact record of the student and notify them before they expire. This way I can get a direct sale to the student rather than getting paid thru a dive shop (for which the pay is almost trivial). Bottom line, do what you can to market and sell directly to students rather than go thru a shop.
3) Market you course through local dive clubs and bulletin boards. Also, the DAN site allows you to make you teaching status know. Potential students can look you up there.
4) Find organizations locally that require their divers to have EFR and/or DAN O2 provider training. Go meet with them and cut them a deal to use you for the training.