Dive Industry Association Conducting Retail Dive Center Survey

[emuchanski]

Dive Industry Association, Inc.

“Building a Better Industry, One Member at a Time”

2011 INDUSTRY-WIDE DIVE RETAIL SURVEY

Contact Information:

Company Name (or DBA): __________________________________________________ ____________________

Business Structure: [ ] Proprietorship [ ] Partnership [ ] Corporation [ ] LLC

Date opened Business: _________________________ Years in Business ___________________________

Business Address: __________________________________________________ ___________________________

City / State / Zip: __________________________________________________ ____________________________

Contact Name: _____________________________________ Title: ______________________________________

[ ] Male [ ] Female Date of Birth: _______________ Highest Grade Completed: ____________________

Business Phone: [ ] ______________________ Fax # [ ] __________________________________

Home Phone: [ ] ________________________ Cell # [ ] __________________________________

E-mail Address: __________________________________________________ _____________________________

Web Site (URL): __________________________________________________ ____________________________

Facebook Page: _________________________________ Skype: _______________________________________

Survey Questions:

Store Square Footage ______________________ Sales Floor Square Footage _____________________________

Days/Hours Open: __________________________________________________ __________________________

[ ] Own [ ] Rent / Lease [ ] Pool on premise [ ] Classroom on premise

Number of Employees: Full Time __________ Part Time __________ Instructors _________

Do you sell: [ ] Swim [ ] Dive [ ] Kayak [ ] Surf [ ] Apparel [ ] Swim Wear

Major Equipment Lines: __________________________________________________ ______________________

2010 Gross Sales: $ _______________________ Compared to 2009: Better / Worse

[ ] In-store POS Computer Hardware ____________________ Software _______________________________

Are you thinking of expanding into other watersports? Yes / No

Instruction: Yes / No Agency: _________________ Students per year: _______________________________


Type of Instruction: [ ] Swim [ ] Scuba [ ] Tech [ ] Rebreather [ ] Other _____________________

Rentals: Yes / No How many sets of rental equip? _________________________________________________

Brands of Rental Equipment: __________________________________________________ __________________

How often do you sell (rotate) your Rental Equipment? _______________________________________________

Repairs: Yes / No Number of Qualified Repair Techs ______________________________________________

Compressor: Yes / No [ ] Air [ ] Nitrox Type of Compressor ______________________________________

Compressor capacity: __________________________________________________ ________________________

Do you have a Dive Club? Yes / No Name of Club: _______________________________________________

Do you: [ ] Sponsor Local Dives [ ] Charter Dive Boats

Do you sell Dive Travel Vacations? Yes / No

Do you use a Dive Travel Wholesaler? Which one ? _________________________________________________

Number of Dive Travel Specialists: _______________________ Number of Dive Trips per year: _________

How many dives did you make last year? __________________________________________________ _________

Do you have a written Business Plan? Yes / No

Do you have a written Marketing Plan? Yes / No

Do you use Business Consultants? Yes / No Type Used _____________________________________________

DEMA Member: Yes / No Dive Industry Association (DIA) Member: Yes / No

Will you be attending the 2011 DEMA Trade Show in Orlando, FL? (November 2011) Yes / No

Did you attend the 2011 Surf Expo in Orlando, FL (September 2011)? Yes / No

Do you go to Consumer Dive Shows? Yes / No Attend / Exhibit Which ones? __________________________

Do you go to Travel & Adventure Shows? Yes / No Attend / Exhibit Which ones? ______________________

Your Top 5 needs as a Dive Industry Retailer:
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2.
3.
4.
5.

Would you be interested in participating in addition surveys conducted by the Dive Industry Association? Yes / No

Additional comments about the Industry __________________________________________________ _________
__________________________________________________ __________________________________________
¬¬-__________________________________________________ __________________________________________

Thank you completing this survey. By doing so, you’ve taken a Leadership role in making this industry a better place to work and you’ve exercised your right to make a positive impact on the industry.

Please return by October 31, 2011 via Direct Mail, Fax or eMail

[davetowz]

What association do you represent? I see that you are an equipment manufacturer, What company?

[awap]

What association do you represent? I see that you are an equipment manufacturer, What company?

From his profile:

Occupation
Director, Dive Industry Association, Inc.

[emuchanski]

Dave. We are not a manufacturer. The association is called "Dive Industry Association, Inc." We've been an association since 2001. Located in League City, Texas, our web site is Dive Industry Association and our facebook page is Dive Industry Association, Inc | Facebook.