DEMA Be a Diver initiative

[SDE Dennis]

Does anyone know when and where and how much the DEMA Be a Diver commercial will air?
Thanks
Dennis

 

[RJP]

Their "beAdiver" website is a hoot. Claims to be "the internet's largest dive community" which I think Pete might dispute a bit.

Unless...

You don't think...

Nah!

Couldn't be!

Oh, Pete. Say it ain't so!

:11:

 

[SDE Dennis]

Is their Be a Diver campaign only online?
Dennis

 

[RJP]

Is their Be a Diver campaign only online?
Dennis

30sec spot looks like it's for broadcast. As someone who's been in the advertising industry for 20 years, I can't imagine a media buy that would possibly make any sense whatsoever.

Here's the spot:

YouTube - Be A Diver

 

[SDE Dennis]

Thank you
Dennis

 

[Coalcracker]

30sec spot looks like it's for broadcast. As someone who's been in the advertising industry for 20 years, I can't imagine a media buy that would possibly make any sense whatsoever.

Here's the spot:

YouTube - Be A Diver

RJP: You are a pro; where should DEMA put the $$ to attract new divers?

 

[RJP]

RJP: You are a pro; where should DEMA put the $$ to attract new divers?

Pro means professional, which means DEMA would need to put some of that $$ in my pocket if they want me to tell them.

:14:

But here's a hint: attracting new divers is not the business that DEMA is in.

 

[RJP]

30sec spot looks like it's for broadcast. As someone who's been in the advertising industry for 20 years, I can't imagine a media buy that would possibly make any sense whatsoever.

Here's the spot:

YouTube - Be A Diver

And by the way, I sure hope the spot is not the final production version. It's missing something very important.

 

[SDE Dennis]

And by the way, I sure hope the spot is not the final production version. It's missing something very important.

OK you got me what is it missing?
Dennis

 

[merxlin]

You think it needs a way for people to get more information about HOW to be a diver?