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I got certified after seeing a diver come out of the water. He took me in the next day (he was an instructor). After I was certified my dive shop had a dive of the month club. I went every month. I meet other divers and we dove freshwater lakes, rivers, quarries, and ponds. From there I started diving in the ocean and never looked back. When my wife got certified the shop had dive vacations to exotic places which only the well to do could aford. After certification you need mentoring till you build upon your skills become proficient and meet others that already have the love of diving in them.
Originally Posted by DiveNav
Maybe instead of the "Be a Diver" campaign we should have the "Adopt a Diver" one
Of course you can spin this in 2 ways ....
Positive spin: Every expert diver should "Adopt" a newly certified diver and strive to dive with him/her as much as possible for at least X number of dives .... until the new diver becomes expert .... then the new diver does the same with another newly certified diver ... and so on ....
We could set-up some kind of web based tracking / recognition / rewarding system (funded with DEMA $$$)
Maybe we call this "Mentor a Diver" ... so we avoid spin 2 ?
Alberto (aka eDiver)
Originally Posted by SDE Dennis
I like this. It's kinda like pay it forward. Take a new diver under your wing. This would be a great way to retain divers and make new friends. Although some divers don't like being stuck with new divers, but I believe this is on charters.
REWARDS: An all expence or copay trip to cool dive destinations for the divers with the most mentoring credits
1. New divers are there for the one time experience. They are going on vacation to an area that offers diving as a side experience. You are not going to retain these individuals.
2. The balance would be easier to retain if stores/instructors understand that we are in the entertainment business. Providing an active social calendar, providing dive partners, and social/networking programs around their diving events will go a long way to diver retention. People will always gravitate to entertaining venues.
In my old dive club, we would leave Friday night, dive 6 hours to our boat, get up a Saturday at 6AM and cross the lake for two hours to get to the dive sites. If the weather was co-operating, we may get up-to two hours underwater before leaving at Noon on Sunday for the trip back. So, was it the two hours underwater or the friendships that drove it?
Start talking to those who drop out. Their experiences start to line up under the above issues.
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Originally Posted by SDE Dennis
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