Market Analysis in the SCUBA market?

[adutto]

Hi people, I hope someone can give me a hand out there!

I'm starting my MBA thesis on a study on the in-land dive shops.
I was researching for available market analysis data and couldn't find anything updated.
The best document I saw was one named "Distribution Study 2000" from DEMA, but as it is 13 years old I believe it would be completely outdated.

Does anyone have knowledge of any document that might be around?
Any help is welcomed!

Thanks!

Alex

 

[redacted]

Is it too late to change your subject?

 

[adutto]

hehehe does that mean that there is no info around?

 

[RJP]

There was a market analysis that I came across a few years ago that DEMA had as support for it's "Be A Diver" campaign. Somewhat dated, but certainly newer than 2000. I can't recall where or how I came across it. I don't suppose they "put it out" as I recall finding it buried somewhere and thinking "hmmm, bet that was unintentional" when I found it. Will look to see if I saved it on my old computer.

 

[redacted]

hehehe does that mean that there is no info around?

I doubt if there is much to be found. And scuba shop are often such a poor example of a business that you might be better off in some other area.

 

[adutto]

thanks!!

 

[RJP]

thanks!!

Note - it was 2008