Any updated timeline for the Deep 6 computer

[cerich]

Well, there seems to be 20m of wasted time. All I see on your FB pics are people wearing what looks like shearwaters and a orange banded dive watch.

So, I probably won't waste any more time thinking about this.

Christopher E Richardson

I have no idea where you were looking but it was literally like a whole 4 pictures back of what I have posted. MY facebook, not Deep 6.

Seriously folks, I'm actually feeling that sharing stuff as I work on it is the wrong approach when I get people that feel entitled to demand the status of something that I am not selling and may not even end up selling. I've worked on a ton of products that I end up not offering, because I learn stuff and it's fun for me. Heck, I dive Primary and backup light prototypes that are awesome but never put in production because they were too expensive.

 

[cerich]

I believe that you did have one on your website with price of $139


That's what I needed to know, thanks. I suppose that the $139 price is no longer applicable?

sorry..you are incorrect. We did a computer category and never had a computer on the web site for sale.

This is not the old no colour puck unit prototypes that I decided wasn't worth further investment. Yeah, it also isnt $139

 

[runsongas]

is that max brightness in the FB pic?

 

[scubadada]

Yes, very different looking computer, look forward to the details

 

[KenGordon]

I never "advertised" anything, we did show and talk about a unit that we were working on, that ended up not being worthwhile for a variety of reasons. We've gone another direction

the definition of advertise

Posts 2, 4 and 7 seem to come within the first meaning listed above.

Maybe you are right and you should keep quiet about products which might never make it, or you could have let people know when you decided to cancel.

 

[cerich]

the definition of advertise

Posts 2, 4 and 7 seem to come within the first meaning listed above.

Maybe you are right and you should keep quiet about products which might never make it, or you could have let people know when you decided to cancel.

Fair enough... that said to use your own method post 6 covers that. To me advertise is when you pay for advertisements, make available for sale etc. That definition is much more broad, thanks for pointing it out.

I think the primary point I was trying to make is that we were not offering for sale, and really the mistake I made is that I showed some people the product and asked their thoughts, that rapidly turned into public speculation and we tried to manage expectations but it took a life of it's own.

I even had to address it with my guys (because the posts you mention were actually one of them versus me, but my show, I own it) because they were excited and brought it up WAY more than I was comfortable with.

If people want to get upset that I killed a project because I wasn't confident in it, I can't control that, their disappointment is real, so is mine. It taught me a ton, however it was also a expensive lesson.

 

[Caveeagle]

If people want to get upset that I killed a project because I wasn't confident in it, I can't control that, their disappointment is real, so is mine. It taught me a ton, however it was also a expensive lesson.

There is no "upset" from me, at least. I think what you have been able to bring to market is pretty cool, and although I am not yet a customer, I am a fan.

Many folks tend to blur the lines between social media and marketing. I think you did have "computer" on one of your sites drop down menus, even though it was never shown. With your other products seemingly in market and available, some folks got optimistic. Maybe even pushed off purchasing some other options (i.e. DB cosmique) in anticipation of a Deep Six computer. If you had brought to market a mid-range high value computer last year, anyone paying attention would not have been surprised.

So, a social media 'teaser' ad campaign can be a cheap way to prime the pump. (Intentional or not). ... just don't be surprised when questions pop up.

 

[cerich]

There is no "upset" from me, at least. I think what you have been able to bring to market is pretty cool, and although I am not yet a customer, I am a fan.

Many folks tend to blur the lines between social media and marketing. I think you did have "computer" on one of your sites drop down menus, even though it was never shown. With your other products seemingly in market and available, some folks got optimistic. Maybe even pushed off purchasing some other options (i.e. DB cosmique) in anticipation of a Deep Six computer. If you had brought to market a mid-range high value computer last year, anyone paying attention would not have been surprised.

So, a social media 'teaser' ad campaign can be a cheap way to prime the pump. (Intentional or not). ... just don't be surprised when questions pop up.

totally get that.

It was the Deep Blue and Mares and Cressi cheap pucks that convinced me to kill the project actually.

It was a very basic air/nitrox puck computer, virtually nothing "special" except the price point it looked like we could hit. Deep Blue is a very compelling offering at $299 and Mares and Cressi both dropped down to the price point I was aiming at. For a small and new brand, that didn't give me something very compelling. Plus, the darn case kept on leaking. I had lost confidence in the engineer that promised for 2 years that he will get the case fixed after the 5th mold change and would have to start the case over again with a new engineer, which meant a another big chunk of cash for a product that because of the delays would in my view have "missed the window"

I learned a ton, and what I learned will get used in the future.

The computer I am offering soon is a different beast. I'm not making it, really just the exclusive distributor in US and Canada with my brand on it.

 

[scubadada]

Would love to hear who the OEM is when you're able

 

[Bierstadt]

Be interested to see how it compares to a Shearwater