totally get that.
It was the Deep Blue and Mares and Cressi cheap pucks that convinced me to kill the project actually.
It was a very basic air/nitrox puck computer, virtually nothing "special" except the price point it looked like we could hit. Deep Blue is a very compelling offering at $299 and Mares and Cressi both dropped down to the price point I was aiming at. For a small and new brand, that didn't give me something very compelling. Plus, the darn case kept on leaking. I had lost confidence in the engineer that promised for 2 years that he will get the case fixed after the 5th mold change and would have to start the case over again with a new engineer, which meant a another big chunk of cash for a product that because of the delays would in my view have "missed the window"
I learned a ton, and what I learned will get used in the future.
The computer I am offering soon is a different beast. I'm not making it, really just the exclusive distributor in US and Canada with my brand on it.
Ratio?