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Guest
All I want to add here, is that I find the policy of Minimum Advertised and Resale Pricing offensive in a free market. I find it wholly un-american and counter to free trade when a manufacturer (as more and more are doing) can come into a business and dictate what we have to sell product a for or how much we can give you a discount of. The mfg's say its to make it a level playing field for all parties, nobody promised a level playing field when I invested my money or decided to take the risk, and how is it fair that you as customer's should be forced to pay higher market prices to support poorly run small shops? This is a growing problem for some of us, even if we want to give you a better deal, the shops down the street run and cry to the mfg's that then threaten to pull our dealership if we don't support the MSRP or MARP. Price fixing used to be illegal.
Minimum Advertising Price (MAP) seems to be a more common restriction agreed to between the mfgr and the dealer and it seems to be a restriction that dealers can easily circumvent. Unfortunately, it may put you in the position of having customers that expect you to price bargain unless you adopt some more straight forward discounting means that your customers understand in advance.