Jeff Loudan
Registered
It's not about fashion - it's about a modern form factor, info presentation/screen, configurability, feature set, user interface., etc..
Your computers may be awesome, but I suspect most recreational divers would not even give them a second look as they seem "antiquated" in those areas versus other choices. That is the reality of the recreational market - and likey even true for many tech buyers.
Also, most consumers don't associate "used by the military" as having any real weight or adding any credibility. In fact, it could be viewed as a negative given the stories of $1,000 screwdrivers and $20,000 toilets procured by the military that surface every now and then. Again, not dissing your computers but, at least to me, they don't feel modern and your marketing messaging is lacking...
There are also consumers that equate "used by the military" with durability and reliability. As I said before, every diver has their own unique preferences. Fortunately, we have several different manufacturers to choose from to find something that fits our particular requirements.
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Cochran Undersea Technology & Cochran Military designs, manufactures, and markets state-of-the-art diving computers for recreational, technical, CCR and commercial divers from our facility located in Richardson, Texas. Cochran has been designing dive computers for itself and others for over twenty five years. Cochran is the exclusive provider to the U.S. Navy and its dive computers are compliant with the "Authorization for Navy Use (ANU) Program" . Its dive computers are also being used by other international Navies and have NATO part numbers.
Come visit Cochran Undersea Technology & Cochran Military at Booth 2363 at the DEMA SHOW, Orange County Convention Center
Orlando, Florida Nov 1-4, 2017.