PADI Travel gets a new life: They purchase Diviac

[Darcy Kieran]

PADI Travel Gets Serious: They Buy Diviac – Scubanomics: Insights on the Dive Industry – Medium

Does it matter that PADI dives deeper into "direct to consumer" and will even sell complete scuba courses online at the same time as dive travel? Is it good for the dive industry? For local dive shops? For divers & consumers?

What say you?

 

[flyboy08]

I say there already is a thread on this topic

 

[Darcy Kieran]

Cool! Where? I checked under 'Scuba Industry News' - nothing. And I didn't see any other forum category where that would fit in Sorry, buddy! All the best to you for the New Year!

 

[drrich2]

That's an interesting article; one thing about this thread in this forum section, it may focus more on the ramifications for businesses as opposed to us consumers.

I wonder what this will mean for non-PADI affiliated dive op.s? If the LDS uses SSI or SDI, I imagine they won't wish to promote a dive travel agency whose very name promotes their main competition's brand. Will the new dive travel agency give preference to PADI-affiliated resorts over others?

I don't know just how big/influential Diviac was, but a single dive training agency acquiring & rebranding it with their label may have far-reaching implications. I'm not anti-PADI; most of my cert.s are PADI. But I want there to be viable alternatives.

Richard.

 

[kelemvor]

Cool! Where? I checked under 'Scuba Industry News' - nothing. And I didn't see any other forum category where that would fit in Sorry, buddy! All the best to you for the New Year!

Diviac is now PADI Travel