A quick look at the USA and the Asia-Pacific region.
1) USA
In the 3rd quarter of this year, the number of entry-level scuba diving certifications issued to Americans is down from last year (-4.8%) and down from pre-pandemic levels (-9.8%). So far, there is no “post-pandemic comeback” for the...
I think the current scuba tryouts / discover scuba diving (DSDs) are... Bad.
I shared my points of view here:
Should We Change the Way We Provide “Discover Scuba Diving” Experiences?
I would really like to hear your feedback on this topic!! I would like to keep on figuring out solutions...
Every time I post some "dive industry news", somebody points to me another place on Scubaboard where the news was already posted. I guess I am not too good at using "search" on here, or I don't spend enough time here... I don't know! Either way, here's one I haven't seen posted anywhere else...
The "Economics" of being a tech diving instructor posted in InDepth magazine:
The Economics of Being a Tech Diving Instructor
...and part 2 about recreational (non-tech) instructors:
The Economics of Being a Recreational Scuba Diving Instructor
I'm working on a dive industry study on the "economics" of being a dive instructor*. If you are one, could you please answer (and share) this survey:
The "Economics" of Being a Dive Instructor
For more info: Scubanomics is Conducting a Study on the “Economics” of Being a Dive Instructor
(*)...
I have a couple of questions...
I just posted a review of the new PADI Mermaid Training program:
The Lowdown on PADI’s Mermaid Training Program
1) Would any of you have more info on the NAUI and SSI programs to compare?
2) Do you know of any other scuba diving training agencies with a mermaid...
Open water (entry-level) scuba diving certifications weren't 'that bad' in Q3 (July, August, Sept). In fact, Hawaii and Florida had significant growth.
Does anybody know what happened in California for the numbers to be so bad?!?!
Market Data: Scuba Diving Certifications in the USA in 2020
Yesterday, I listened to 4 hours of proceedings by the NTSB on the September 2019 fire accident on the scuba diving liveaboard Conception, off the coast of California. 33 passengers and one crew member died.
I summarized their discussions, findings, determination of the probable cause, and...
To learn to dive in 2020... What changes do we expect?
More dive gear cleaning and disinfecting, I hope!
Will it also help promote local diving (learn to dive at home while the borders are still closed)?
Will it increase sales of wetsuits and regulators, for hygiene reasons?
Scuba Diving...
What impact of the coronavirus pandemic are you witnessing on your local dive shop?
Seen any dive shop with brilliant ideas to keep afloat?
Scuba Diving, The Dive Industry & The Coronavirus - Scubanomics
Will we see a match Aqua Lung / PADI vs. Mares / SSI?
Is Aqua Lung buying PADI? With an asking price of US$1.2B
From a source generally well-informed: The American families who've just recently purchased PADI for US$700M are putting PADI up for sale, again, this time with an asking price of...
More info:
DEMA Board 2018 Election Results & The New DEMA Board of Directors
* = won the election.
A1: Dive Gear Manufacturers
*Jenna Meistrell, Body Glove (re-elected)
Ronny Roskosch, Cayago AG
A2: Training Agencies
*Kristin Valette, PADI (re-elected)
A3: Dive Publishing, Consulting...
Since the announcement in early 2017 that PADI was sold to a company named Mandarinfish Holding, rumors have circulated that Chinese investors were behind this purchase. It appears the rumor is totally false as the investors behind Mandarinfish Holding are really rich American families led by...
PADI Travel Gets Serious: They Buy Diviac – Scubanomics: Insights on the Dive Industry – Medium
Does it matter that PADI dives deeper into "direct to consumer" and will even sell complete scuba courses online at the same time as dive travel? Is it good for the dive industry? For local dive...
First official press release by Air Liquide on this topic: Wed., Sept. 7, 2016.
More Info on the Possible Sale of Aqua Lung by Air Liquide – The Business of Diving
Let's make a GOOD living out of our passion for scuba diving! To do so, let's raise the bar on customer service and dive shop marketing & management.
All topics are welcome as long as it relates to "the business of diving": How to improve customer service, dive shop management, marketing...
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