If you Google Learn to Scuba dive or Learn to dive, the result will vary greatly based on the location google thinks you at. Then also factor in what do people type to find a dive course. Logically it would be Learn to dive or Learn to Scuba Dive, however, when I look at my own adword search...
Having been around the dive industry for 30+ years, I am always amazed at the power of Certifications Agency sway over dive centers and instructors. Despite the fact that X Agency etc actually do not teach people how to dive, or even train the instructors who teach people, they seem to have...
Without understanding their marketing strategy, then it's really hard to make a useful comment. Here is an assumption below.
The assumption here is that TA is the reason, but it could be just a red herring. Could the other property simply be doing more marketing to get the customers, like...
TA has a program to encourage your customers to post reviews, good or bad.
Review Express - TripAdvisor for Business
Where I am, we have a competitor with 100's of 5-star reviews, which means they are certainly pushing customers to review and I know from a former customer, they provide...
PADI is owned by VC. They are trying to offload there investment. This purchase is about trying to offload this on to the next idiot! BTW no one reads this rubbish!
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