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Clearly businesses don't define competition, customers do... seems like PADI doesn't just have an early mover's advantage and a widespread brand, but also has a strong network of advocates with PADI's pricing positioned firmly in their blind spots (for divers) or focal points (for diving...

I just got my OWD upgrade (from SD) completed, and then discovered that PADI no longer issue physical cards (my SD is a physical card). My only expectation is to keep things consistent and everything together, and I'm perfectly fine with the electronic thing as technology prevails in this day...