What you're saying is so insane within this context it's truly laughable. I don't think you guys realize how small these companies really are. UWLD=1, Silent Submersion=2, Light Monkey<6 can't remember exactly, etc etc. These companies need to go to these trade shows in order to meet with as many of their dealers as possible because it is so impractical for them to leave during the year because the company essentially stops when they are gone. They choose the one week a year where pretty much everyone is in the same building to get all of that done. What you're saying they should do is stop any opportunity at business growth, stop any relationship they have with their dealer networks, not take any vacations, etc. all because someone can't wait a week during a massive industry trade show. The comparisons to a company like Shearwater are hysterical because they have over 100 employees, so of course very little is going to change during trade show season. They have dedicated teams that exist for customer support, repairs, and marketing. Those have very little overlap so you won't have much of a change during trade show season. The companies of a few, or even one, don't have that luxury. I will say the onus is on them to adequately communicate that during trade show season and that is on LM in this case for inadequate communication in this instance, but what you're saying is truly ridiculous for these really small companies.