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Our World Underwater Teams with Midwest Dive News

Discussion in 'Scuba Industry News' started by Rick Stratton, Dec 17, 2008.

  1. Rick Stratton

    Rick Stratton Dive News Magazines

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    Our World Underwater Teams with Midwest Dive News
    to offer Special One-of-a-Kind Show Experience

    Chicago based Our World-Underwater, the largest dive show in the Midwest, is teaming with Midwest Dive News to produce the 2009 OW-U Show Guide. This cooperative effort between the two companies unifies the Midwest regional magazine and the largest dive expo and provides a powerful one-two punch!

    According to Midwest Dive News Publisher, Rick Stratton, with the recession and turbulent economy, it is vital to do things different this year. This is NOT the time for a business as usual approach.

    This magazine and guide WILL be special. We will have a jaw dropping cover with a feature packed guide/magazine and rock-bottom Recession Rates for advertising. Our show guide/magazine will be handed out to all 12,000-15,000 attendees. We will offer readers a show this ad and receive a free gift coupon or get a free upgrade on your order ads placed by our sponsors. By putting valuable and important show information into the guide, attendees will read and use the guide to enhance their show experience. This will ensure enduring value for our sponsors.

    The team work between the Our World Underwater show and the Midwest Dive News offers a commanding combination. Dive shows are a great way of attracting new business. By displaying at the show, exhibitors have a chance to go face-to-face with potential customers and dealers. By delivering a compelling magazine/guide we can help vendors build long term relationships with their customers and dealers.

    According to show promoter, Patrick Hammer, working with Midwest Dive News represents a great opportunity both organizations. I really like MW Dive News regional format. My customers read the magazine each month. Having them produce the show guide is a natural. Our dive show connects business and consumers together. We are anticipating a spectacular success this year. Our early bird ticket sales are off the scale and sales predictions are for us to beat last year. People are looking for an escape and we are providing it said Hammer.

    The show guide for the dive show will include an entire edition of MW & NE DN as well as special copy and advertising. Each attendee will be given complimentary copies of the show guide/magazine to take home.

    According to Stratton, we are very excited to be bigger part of the show this year. As the largest Dive Expo in the Midwest, we want to work with Our World Underwater. They are a great team of professionals with a long track record of success. This is a Win-Win opportunity and we are happy to be part of it said Stratton.

    Businesses participating in Our World Underwater should contact Midwest & Northeast Dive News at 360-240-1874 to be in included in the show guide at no charge. Send your 500 word newsworthy items.
     

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