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PADI Scuba Diving Magazine Really Insults Its Readers' Intelligence

Discussion in 'Apps, Book and Media Reviews' started by nippurmagnum, Mar 10, 2020.

  1. nippurmagnum

    nippurmagnum Barracuda

    # of Dives: 500 - 999
    Location: Washington DC metro
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    Just received the PADI Scuba Diving Magazine's annual "Gear Guide" issue, and it's beyond shameless in its promotion of paid sponsors. Yes, I know, Scuba Diving magazine has long plugged its paid sponsors all over its pages, even before PADI took it over. But now it's just a joke, and an insult to the magazine's readers.

    The section on watches reviews 13 different watches -- and 12 of them are Seiko Prospex models, some as expensive as $6,000, none of them cheaper than $400. Really? You're going to tell me that you RECOMMEND a $6,000 SEIKO, and boast that it's accurate to within 15 seconds a month as if that's some incredible technological triumph??

    Similarly, the section on imaging mentions only one camera other than SeaLife. And there is an entire two-page spread that lists nothing but SeaLife lights and lenses. I have nothing against SeaLife, but really? Your "Scuba Lab" never heard of Olympus Tough cameras?

    PADI should just call this what it is: a special advertising supplement. And please drop the "Scuba Lab testing" BS.
     
    MikadoWu, Schwob, Lorenzoid and 5 others like this.
  2. tursiops

    tursiops Marine Scientist and Master Instructor ScubaBoard Supporter

    # of Dives: 2,500 - 4,999
    Location: U.S. East Coast
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    So, are you paying for the magazine? No? Then throw it away and chill. Life is full of advertisements. Please don't look at Facebook, or read a newspaper, or watch TV, or go to the movies, or attend a sporting event.....
     
    SleepySlipper and Steve_C like this.
  3. Marie13

    Marie13 Great Lakes Mermaid ScubaBoard Supporter

    # of Dives: 200 - 499
    Location: Great Lakes
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    It’s also written for the lowest common denominator. I consider it the diving version of “see Dick run.” It hurts to read it.
     
  4. Damselfish

    Damselfish ScubaBoard Sponsor ScubaBoard Sponsor

    # of Dives: 1,000 - 2,499
    Location: Boston
    9,109
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    I basically agree. But the unfortunate thing is that many newer divers don’t immediately recognize the various marketing scams for what they are and believe paid reviews, “best of” lists, 5-star centers, etc.
     
  5. nippurmagnum

    nippurmagnum Barracuda

    # of Dives: 500 - 999
    Location: Washington DC metro
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    I don't mind advertisements generally, and online ads in many cases can be quite targeted/useful. But I do mind magazine articles that purport to be objective evaluations of dive gear and instead are just paid endorsements -- especially for $6,000 Seiko watches.

    I've had a subscription to Scuba Diving magazine for years, and every year I debate whether to renew it. It costs only a few dollars, and I get only a few dollars' worth of value out of it, so I usually renew. Not renewing anymore.
     
  6. Esprise Me

    Esprise Me Kelp forest dweller ScubaBoard Supporter

    # of Dives: 100 - 199
    Location: Los Angeles, CA
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    And what better way to help those naive noobs than to call out these scams in a publicly-accessible forum like this?
     
  7. tridacna

    tridacna ScubaBoard Supporter ScubaBoard Supporter

    # of Dives: 2,500 - 4,999
    Location: New Jersey
    6,429
    3,602
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    Most likely because they don't visit us here. You knew that. Right :wink:
     
    MikadoWu and markmud like this.
  8. Esprise Me

    Esprise Me Kelp forest dweller ScubaBoard Supporter

    # of Dives: 100 - 199
    Location: Los Angeles, CA
    739
    850
    93
  9. Landau

    Landau Divemaster

    # of Dives: 200 - 499
    Location: Vancouver
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    My $50 Timex is accurate to within 1 second a month and waterproof to 100m. It is over 20 years old and still working though I’ve had to replace the strap and battery every few years.

    Caveat - I’ve only had it down to 20m

    I was not paid for this endorsement, though I wouldn’t complain if Timex sent me a new watch or two. It’s looking pretty beat up. :D
     
  10. Bigbella

    Bigbella ScubaBoard Supporter ScubaBoard Supporter

    # of Dives: I'm a Fish!
    Location: San Francisco
    741
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    "PADI Scuba Diving Magazine Really Insults Its Readers' Intelligence"

    . . . and this comes as a surprise? Rodale's Scuba Diving also never met a sponsor they didn't like; and, similarly, all of the watches, in their reviews, cost more than my car did in college . . .
     

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