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PADI was sold to Mandarinfish Holding: Who really owns PADI?

Discussion in 'Business of Diving Institute' started by Darcy Kieran, Jan 29, 2018.

  1. Wookie

    Wookie Secret Field Agent ScubaBoard Business Sponsor

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    Darcy is a well respected business insider. He previously owned Beauchat Canada, owned a dive shop in Montreal for 15 years, Managed Holiday Diver, the parent company of Diver's Direct, a chain of 6 stores in South Florida, and is a past board member of DEMA. BDI is his scuba store consulting business.
     
    Tournesol2000 and ibj40 like this.
  2. tbone1004

    tbone1004 ScubaBoard Supporter ScubaBoard Supporter

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    they can't change the name! we'd then have to get creative and come up with all sorts of new acronyms...
     
  3. Sam Miller III

    Sam Miller III Scuba Legend Scuba Legend

    # of Dives: 5,000 - ∞
    Location: CALIFORNIA: Where recreational diving began!
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    @Wookie
    Thank you
    Now we know...

    SDM
     
  4. Wookie

    Wookie Secret Field Agent ScubaBoard Business Sponsor

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    MBA from McGill.
     
    Tournesol2000 likes this.
  5. Steve_C

    Steve_C Divemaster

    # of Dives: 500 - 999
    Location: Raleigh, NC USA
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    It has always been a corporation and functioned like a corporation in the years (12) that I have known of PADI. It was a business and most businesses have some form of corporation.
     
  6. Wookie

    Wookie Secret Field Agent ScubaBoard Business Sponsor

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    Even non profits like NAUI are incorporated.
     
    Steve_C likes this.
  7. Darcy Kieran

    Darcy Kieran Business of Diving Institute

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    Sorry for the delay in answering! I was lost at sea this morning - figuratively...

    Thanks @Wookie for answering!

    The short answer: Work in progress. BODI (pronounced "buddy" like in "Your Business Buddy")... Project of a book & training program: Scubanomics.

    Main focus of the project is on the lack of business training (customer service, sales, eCommerce management, quality assurance, etc) for dive shop owners who are usually dive instructors investing (sort of!) in the dive industry because they love it, without a serious business plan.

    My personal obsession is on the lack of consistency in the quality of the experience under any brand name in the dive industry.

    Thanks for asking!

    Wow! What do I owe you, now?

    All the best for the New Year!
     
    Johnoly likes this.
  8. Wookie

    Wookie Secret Field Agent ScubaBoard Business Sponsor

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    I am happily out of the business, after succeeding (if succeeding in diving means I took a salary for 20 years, ended up with my investment making money, and never getting sued for someone elses mistake) in the dive industry for 20 years. I like to stay current though, and I watch you carefully.

    What I've found in the business of diving is that it isn't run as a business except at the very top, where the manufacturers and training agencies hang out. Liveaboard operators tend to be business people, as they are heavily regulated and boats are unforgiving of making mistakes. Big dive shops, with more than 3 stores tend to be run as a business, but they aren't much fun to be around. Little dive shops are a whole lot of fun to be associated with, but don't do very good at business.

    DEMA does not understand that divers dive for fun, not business. PADI does understand that, and they market for it. DEMA doesn't seem to get (from the outside looking in) that the vast majority of folks in the dive business do this because it's a blast, and if they only lost a little money over time, all would be good.

    I watch you to see if you can fundamentally change DEMAs thinking.

    You owe me nothing. I took the information of of your linked in page.
     
  9. Sam Miller III

    Sam Miller III Scuba Legend Scuba Legend

    # of Dives: 5,000 - ∞
    Location: CALIFORNIA: Where recreational diving began!
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    Darcy,
    Than you for your response -- and immediately sign @Wookie up as your front man and PR.

    Your efforts and forthcoming book is certainly needed in the industry and is definitely long over due. I will place my advanced order now for a hard copy with dust jacket and a lavish inscription

    I have had the honor of have been involved long before JYC arrived with his bubble machine, I was an active participant. an observer, and one who has had the opportunity to document the growth of the sport from inception to the present via my published articles , extensive dive dedicated library, and periodical collection.

    Indeed, the journey from there to now had been and still is intriguing

    I wish you well in your efforts and if I can be of assistance please do not hesitate to call up on me

    Cheers from sunny California - where it all began

    Sam Miller, III
     
  10. Wookie

    Wookie Secret Field Agent ScubaBoard Business Sponsor

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    I'm still waiting for your book..... Lavishly inscribed on the dust jacket.
     
    Schwob, dead dog and undrwater like this.

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