drrich2
Contributor
Speaking generally, not specific to your location.
1.) Good reviews - if I see 2 or 3 forum favorites on Scuba Board, I'm probably not going to book with somebody I never heard of.
2.) Very informative website; I'm an introvert and should be able to learn most everything I need to know without calling you. There should be a fluent English page letting me know being English-only won't be a problem on my trip. I need to know what dive trips you offer and what it'll cost, and whether the dives are guided.
3.) E-mail responsiveness is key. Strong friendliness, sincere helpfulness and fast response time go a long way.
4.) Tell me you have tanks larger than 80-cf.
5.) Your website should list different accommodations for different price points, tell me how far from you they are, and how I'm to get around back and forth. Where can I eat near there?
6.) An info. page for topside needs is good; not just excursions, but electrical plug requirements, what side of the road they drive on and is traffic bad, what's the currency and are U.S. credit cards widely accepted. Telling me it's a safe place scores points. Tres Pelicanos in Cozumel gave me detailed instructions for navigating the airport when I arrived; very nice!
7.) In a nutshell, make it easy for me. I should have a good idea how my trip should work out in duration, travel times, place to stay, number of dives offered, how to get around, what I need (e.g.: special permits) and what this is all going to cost...before I start shooting e-mails bombarding you with detailed questions at all times of the day.
And don't forget to explain why I'd want to come dive there. Out of all the places I could go in the world, why there? Are you mostly marketing to locals or distant foreign travelers? People making dedicated dive trips, or people in the area for other reasons (e.g.: vacation) and doing some diving as a supplement to topside fun?
A nice looking website that's still easy reading is nice. Make it clean, not too complex.
If you know any divers who aren't familiar with your operation, have them go through a mock process of researching Cyprus as a destination, looking for reviews, looking at your site and competitors, and trying to plan a trip...all without contacting you. Wherever they come up short (e.g.: unanswered questions, still don't know why anybody would pick Cyprus), that's what you have to work on.
1.) Good reviews - if I see 2 or 3 forum favorites on Scuba Board, I'm probably not going to book with somebody I never heard of.
2.) Very informative website; I'm an introvert and should be able to learn most everything I need to know without calling you. There should be a fluent English page letting me know being English-only won't be a problem on my trip. I need to know what dive trips you offer and what it'll cost, and whether the dives are guided.
3.) E-mail responsiveness is key. Strong friendliness, sincere helpfulness and fast response time go a long way.
4.) Tell me you have tanks larger than 80-cf.
5.) Your website should list different accommodations for different price points, tell me how far from you they are, and how I'm to get around back and forth. Where can I eat near there?
6.) An info. page for topside needs is good; not just excursions, but electrical plug requirements, what side of the road they drive on and is traffic bad, what's the currency and are U.S. credit cards widely accepted. Telling me it's a safe place scores points. Tres Pelicanos in Cozumel gave me detailed instructions for navigating the airport when I arrived; very nice!
7.) In a nutshell, make it easy for me. I should have a good idea how my trip should work out in duration, travel times, place to stay, number of dives offered, how to get around, what I need (e.g.: special permits) and what this is all going to cost...before I start shooting e-mails bombarding you with detailed questions at all times of the day.
And don't forget to explain why I'd want to come dive there. Out of all the places I could go in the world, why there? Are you mostly marketing to locals or distant foreign travelers? People making dedicated dive trips, or people in the area for other reasons (e.g.: vacation) and doing some diving as a supplement to topside fun?
A nice looking website that's still easy reading is nice. Make it clean, not too complex.
If you know any divers who aren't familiar with your operation, have them go through a mock process of researching Cyprus as a destination, looking for reviews, looking at your site and competitors, and trying to plan a trip...all without contacting you. Wherever they come up short (e.g.: unanswered questions, still don't know why anybody would pick Cyprus), that's what you have to work on.
