DIVING EQUIPMENT MARKETING ASSOCIATION (DEMA) LAUNCHES NEW WEBSITE DESIGN FOR WWW.DEMA.ORG

**Redesigned Website Highlights Benefits for Members and the Industry While Guiding Consumers to Learn More About Diving**

DEMA is pleased to unveil a new and improved website experience for users of www.dema.org. Visitors to DEMA’s new home page will enjoy an interactive media player, up-to-the-minute Twitter feed and easy navigation for industry professionals exploring DEMA programs and benefits as well as for potential consumers seeking to find out more about diving.

“Our main goals during this redesign included making it easier for all of our various stakeholders to find the information, tools, benefits and programs needed for their business while also providing content and direction for divers who come upon the site, including directing them to a local DEMA member dive center” said Tom Ingram, Executive Director of DEMA. “We have also made the site easier to navigate and incorporated updated elements to create a more informative, and interactive website experience. We look forward to continual site improvements to keep up with changing industry, social and technology trends.”

New components of DEMA’s official online home include a media/video player highlighting DEMA’s latest initiatives, social media links and twitter feed, quick access program links and a countdown-to-DEMA Show widget. New targeted left hand navigation menus simplify the browsing experience and help DEMA Members take full advantage of current benefits. Meanwhile the always-present top navigation choices allow for easy translation of the site into numerous languages and easy access for users to login, contact or join DEMA.

We encourage industry professionals, stakeholders and DEMA Members to explore the new www.dema.org and make sure you’re taking advantage of all DEMA has to offer!

DEMA, the Diving Equipment & Marketing Association, is an international organization dedicated to the promotion and growth of the recreational scuba diving and snorkeling industry, including providing legislative advocacy on behalf of the diving industry. With more than 1,400 business members, this non-profit, global organization promotes scuba diving through initiatives, consumer awareness programs and media campaigns, including the Be A Diver and DiveCaching campaigns, and produces the annual DEMA Show, a trade event open only to companies doing business in the scuba diving, action water sports and adventure/dive travel industries. DEMA Show 2011 will take place November 2-5, 2011 in Orlando, FL. For more information on DEMA Show visit www.demashow.com, join us on Facebook or follow us at www.Twitter.com/DEMA_Show. For more information on DEMA, visit www.dema.org. For more information on the Be A Diver and DiveCaching campaigns visit www.BeADiver.com, join us at www.Facebook.com/BeADiver or www.Facebook.com/DiveCaching or follow us at www.Twitter.com/BeADiver or www.Twitter.com/DiveCaching.

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