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Pantone - Wikipedia, the free encyclopediawhat is a pantone??
One might be surprised how persnickity some companies will get about the colors of their corporate logos and images.
That's where the "pantone" thing comes into play. All colors generate a certain frequency of light wave. When corporate images and things of that nature are being printed, the color of the ink will be specified at "X" with a certain +/- range in absolute color variation.
the K-olor Ko-ordinator