Aggregate sales quotas.

[Still Kicking]

These are not sales quotas but sales projections.

If a store commits to buying $120,000 worth of merchandise a year ($10,000/month), they get top tier pricing.

If they don't meet that commitment over the course of a year, the price discounts are adjusted. Scubapro does not force the shop to buy a specific amount. Pretty sure that's illegal.

Pulling a shop's dealership is rare situation. It's not in Scubapro's best interest unless there's a stronger competitor in the market who is willing to make a substantially bigger commitment and is likely to follow through on it. You may have noticed that there aren't exactly a ton of scuba shops opening these days.

 

[_sgm_]

Annual buying volume. There s a minimum annual volume with minimum discount and if you commit to doing more, you get more discount based on your annual volume. If you become a dealer and don't do the minimum annual, or close to it, they will have a talk with you and see what the issue is but they won't cut you off just for falling short. If you are a SP and AL dealer, for example and they see you doing 10's of thousands with AL and only do 2K a year with SP, they are going to have an issue with that and will talk with you about it. ALL big vendors want the dealer to represent all or most of the line and not just be cherry picking a certain product or a product category and ignoring everything else. They want to make sure that you a serious professional who will represent the brand in a professional manner and commit to it. Their annual demands aren't that big anyways, perhaps around 10K$ a year or very close to it (wholesale prices). They don't want a person selling out of his home's basement and not offer full service to his clients with professional storefront and proper business license. SP isn't much stricter in this regard than other brand name vendors. Scubapro is definitely is the most demanding vendor to open you up as a dealer no doubt but once they accept you, you are then part of a family. You will find that the greater majority of SP dealers have been SP dealers for decades around the world, loyalty comes from both sides, vendor and dealer. SP takes into consideration also the location of the dealer, a dealer in NYC vs. a dealer in the middle of nowhere America. They are good people in general with reasonable demands. They aren't out to get you. On the other hand, I have come across vendors with very niche product and very small market who make more annual volume demands on the dealer than SP. Not professional and very opportunistic.

10K back in 2002 was more like what you could get away with for a year... in South Fl