DiveNewsWire
Contributor
Dive travel wholesaler Cheryl Patterson, founder and owner of Deep Blue Adventures, invites all travel sellers to make booth 1130 their first stop at the show but not for the reasons you would think.
"We have over 100 DEMA Specials in one place, including a number of exclusive specials and unique bonuses, and we can book airfare on the show floor to and from anywhere in the world. We have thousands of dollars in gifts and prizes, including five (yes FIVE!) trip giveaways. But while these are great reasons to stop by us first, they aren't what truly sets us apart from the pack. The truth is, we are NOT unveiling any "new" concepts or launching a fledgling retailer program, nor are we introducing policies or adopting tactics to win your business.
What we ARE doing at DEMA is what we have been doing consistently since our inception almost a decade ago and what we were created to do - provide a support system dedicated to the success, growth and general well-being of the local dive store which we have always believed is the cornerstone of our industry.
At the end of the day there are a dozen ways to book the exact same package to your choice of resorts. The difference is in how we identify and handle the details leading up to that booking, how we handle our customers throughout their journey, and in how we treat them when they get back. How full and profitable the trips are before you leave, and how successful they were with your customers when they return depends largely on who and how you choose to handle the details. The key to that includes a huge range of factors - not just choosing the right resort for your customers but also the right options and inclusions at the best rates available. It requires making sound decisions - eliminating risk, selecting trustworthy operators, knowing the right time of year to go and getting all of these things at the greatest value for our clients while maximizing the profit and minimizing the risk to your business.
Some would ask about what risks there are; one issue that has plagued this industry I can whole-heartedly say we took a stand against from day one: to never solicit sales or directly engage a clients customers behind the scenes without direct consent of our client, and I'm proud to say that we never have. There are others out there who take a stand on this issue, but far more don't than do. But it's not only that type of commitment to our clients that sets us apart. It's 24/7 dedication to your needs, doing something we truly love to do, and putting our clients first above all else. Its the professionalism and quality of our expertise, and the guidance we can offer should you need it. It's answering the phone at 3AM when a storm has moved over your airport and handling the emergency to save your trip. You want to run the types of group trips your customers cannot find anywhere else and show them why you should be their single source for their independent dive trips. We know exactly how to do this, let us show you!
DEMA, for us, will be business as usual - demonstrating to you that we have the programs, expertise and experience in place and established to help you make that happen - whether you are a well-established store currently running multiple trips annually or a new shop just starting out and wondering where to begin.
Don't just take our word for it we carry accreditations with IATA, ASTA and ARC as a Tour Operator - an entity whose primary function is to serve resellers - not just as a travel agency. We can be verified on these organizations' websites. Our customer reviews are collected by an independent rating company that verifies the identity and IP address of the writer which can be checked out here: http://www.customerlobby.com/reviews/10060/deep-blue-adventures/, and there is much more besides.
We do have a lot of fun and excitement going on this year with dozens of giveaways including 5 huge trips thanks to our sponsors. We also believe that DEMA should be the time of year attendees get to escape the grind and let their hair down a bit with their industry peers, having a little fun while conducting the business they have come to the show to do. Take a little time and talk to us - ask us the tough questions - challenge us to step up to the plate - dissect our policies and cross-examine us if you need to. Let us show you our originality! Because I have seen more and more of our competitors repeating the mantras we created and were founded on, I know its hard to know where to go. I want to show you what we are made of, that we walk more than we talk, and that we are tried, tested and true. Come out to our booth when you first get to the show and then use us as the measure as you walk around the rest of the floor. Whether meeting us again or meeting us for the first time, we think you'll like what you get with us, and we look forward to doing business with you."
Deep Blue Adventures will be at Booth 1130 - appointments in advance are not necessary but are encouraged.
For more information on DEMA specials, show giveaways or for a personal consultation regarding the tools and programs Deep Blue Adventures can provide for your business, contact them at 888-266-2209 or 419-517-6309 . Select the option for the Industry Desk or email them at Retailers@DeepBlueAdventures.com. All DEMA Specials are available to book now and can be viewed on their Industry-Only Portal. Please contact them if you need a login. You can also stay up to date with the latest information on their Facebook Group.
More...
"We have over 100 DEMA Specials in one place, including a number of exclusive specials and unique bonuses, and we can book airfare on the show floor to and from anywhere in the world. We have thousands of dollars in gifts and prizes, including five (yes FIVE!) trip giveaways. But while these are great reasons to stop by us first, they aren't what truly sets us apart from the pack. The truth is, we are NOT unveiling any "new" concepts or launching a fledgling retailer program, nor are we introducing policies or adopting tactics to win your business.
What we ARE doing at DEMA is what we have been doing consistently since our inception almost a decade ago and what we were created to do - provide a support system dedicated to the success, growth and general well-being of the local dive store which we have always believed is the cornerstone of our industry.
At the end of the day there are a dozen ways to book the exact same package to your choice of resorts. The difference is in how we identify and handle the details leading up to that booking, how we handle our customers throughout their journey, and in how we treat them when they get back. How full and profitable the trips are before you leave, and how successful they were with your customers when they return depends largely on who and how you choose to handle the details. The key to that includes a huge range of factors - not just choosing the right resort for your customers but also the right options and inclusions at the best rates available. It requires making sound decisions - eliminating risk, selecting trustworthy operators, knowing the right time of year to go and getting all of these things at the greatest value for our clients while maximizing the profit and minimizing the risk to your business.
Some would ask about what risks there are; one issue that has plagued this industry I can whole-heartedly say we took a stand against from day one: to never solicit sales or directly engage a clients customers behind the scenes without direct consent of our client, and I'm proud to say that we never have. There are others out there who take a stand on this issue, but far more don't than do. But it's not only that type of commitment to our clients that sets us apart. It's 24/7 dedication to your needs, doing something we truly love to do, and putting our clients first above all else. Its the professionalism and quality of our expertise, and the guidance we can offer should you need it. It's answering the phone at 3AM when a storm has moved over your airport and handling the emergency to save your trip. You want to run the types of group trips your customers cannot find anywhere else and show them why you should be their single source for their independent dive trips. We know exactly how to do this, let us show you!
DEMA, for us, will be business as usual - demonstrating to you that we have the programs, expertise and experience in place and established to help you make that happen - whether you are a well-established store currently running multiple trips annually or a new shop just starting out and wondering where to begin.
Don't just take our word for it we carry accreditations with IATA, ASTA and ARC as a Tour Operator - an entity whose primary function is to serve resellers - not just as a travel agency. We can be verified on these organizations' websites. Our customer reviews are collected by an independent rating company that verifies the identity and IP address of the writer which can be checked out here: http://www.customerlobby.com/reviews/10060/deep-blue-adventures/, and there is much more besides.
We do have a lot of fun and excitement going on this year with dozens of giveaways including 5 huge trips thanks to our sponsors. We also believe that DEMA should be the time of year attendees get to escape the grind and let their hair down a bit with their industry peers, having a little fun while conducting the business they have come to the show to do. Take a little time and talk to us - ask us the tough questions - challenge us to step up to the plate - dissect our policies and cross-examine us if you need to. Let us show you our originality! Because I have seen more and more of our competitors repeating the mantras we created and were founded on, I know its hard to know where to go. I want to show you what we are made of, that we walk more than we talk, and that we are tried, tested and true. Come out to our booth when you first get to the show and then use us as the measure as you walk around the rest of the floor. Whether meeting us again or meeting us for the first time, we think you'll like what you get with us, and we look forward to doing business with you."
Deep Blue Adventures will be at Booth 1130 - appointments in advance are not necessary but are encouraged.
For more information on DEMA specials, show giveaways or for a personal consultation regarding the tools and programs Deep Blue Adventures can provide for your business, contact them at 888-266-2209 or 419-517-6309 . Select the option for the Industry Desk or email them at Retailers@DeepBlueAdventures.com. All DEMA Specials are available to book now and can be viewed on their Industry-Only Portal. Please contact them if you need a login. You can also stay up to date with the latest information on their Facebook Group.
More...
