PADI Catches Adobe’s Eye with Open Water Diver Touch™

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DiveNewsWire

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Continuing to lead the way in technological advancements within the dive industry, PADI (Professional Association of Diving Instructors) recently worked with Adobe for the development of its revolutionary Open Water Diver Touch that utilizes Adobe’s Digital Publishing Suite (DPS) technology.  
With a growing trend of consumers moving more and more towards mobile devices and interactive displays, it was only natural for PADI to create a tablet-based version of the PADI Open Water Diver program—the world's most popular scuba diving certification course. The new training program truly catapults Open Water Diver training into the digital age, and caught Adobe’s eye for its innovative use of DPS technology. By leveraging this technology, PADI was able to combine sophisticated text treatments with video, audio, animation, and other highly interactive elements to create a content-centric app experience that helped to bring PADI and Open Water Diver training to life in a new and compelling way. 
“Throughout the development stages of the Open Water Diver Touch, we knew we were creating a first-of-its kind technology for the industry, and ultimately changing the way people learn to dive. Leveraging Adobe’s DPS technology enabled PADI to achieve this goal with an amazing platform that pushes our content out across mobile channels,” said Drew Richardson, CEO and President of PADI Worldwide. “What we didn’t expect was to gain Adobe’s interest in learning more about our development of the program, and using it as a case study for DPS. We’re grateful to have developed a relationship with Adobe through this and look forward to leveraging its technology for future endeavors.” 
Adobe recently came to the PADI Americas Regional Headquarters in Rancho Santa Margarita, California, where they filmed one-on-one interviews with key players in the development of Open Water Diver Touch which will be used in a case study distributed by Adobe.  
To learn more about PADI Touch programs, including the newest release — PADI ReActivate™ — contact your PADI Regional Manager or Sales Consultant. If you’re not a PADI Member and would like to learn about all of the innovative PADI products and membership benefits, email PADI Retailer and Resort Association Executive Nick Jenny or call him at (800) 729-7234 (US and Canada) or (949) 858-7234, ext. 2238 and join the leaders in scuba diver education today
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