chipwd:
You totally hit the nail on the head! These is no good reason to not develop a business plan like Scubatoys.
One observation I've not seen in this thread:
Most dive businesses are woefully undercapitalized!
Where I live we have 20 odd dive shops in the city. Many or most of them are tiny holes in the wall. Numbers have antiquated, worn-out rental equipment. Many haven't had their shops refitted for years, and the initial fitout was lousy. They're almost uniformly in bad retail areas. (I'm exaggerating a bit here for rhetorical effect, some are not bad. But there's certainly this pattern)
I suspect it's a result of someone having a dream, to open up a diveshop, scraping together savings and a bit more mortgage on the house until they have the minimum possible, and then with no real retail experience sinking it into inventory, a basic compressor and a substandard fitout.
Thus we have 20 tiny ratty-looking stores with lousy inventory in ratty locations rather than 5 big ones with good inventory in good locations.
The second observation is that:
Dive businesses are incredibly complex!
Compare a diveshop to a clothing outlet.
A clothes shop just sells clothes.
A diveshop:
- sells retail goods
- provides training services
- provides a rental outlet
- often runs a little travel-agent service
- has a compressor (large expensive complex equipment) which they operate
They're trying to juggle five times as many things as the clothing outlet! Just one of these should be a full time endeavor.
The truth is if I were going to open up a diveshop I'd first get a job for two years as a manager of a store in a chain of some other retail enterprise, and made sure that I lived, breathed and drank retail. Then I'd work in the hire industry for a year, and get superb skills at managing a hire business. Likewise a training business, and a travel agent, and so on. Only with this five-odd years of experience in all the aspects of running these businesses, especially retail, I'd risk my own money (and lots and lots of it) trying to run a diveshop.