Here's what is happening inside a typical second stage regulator: (This is a Zeagle, and Apeks is almost just like this one.)
Photos no longer attachable.
See the bottom 2 photos on my instruction page
http://www.mobilescuba.com/instruction.htm
In pic # 1, the + Venturi or Dive Position:
Air flows directly up to a defector vane right in front of the mouthpiece, creating the venturi or syphon of air into the mouthpiece. Very easy breathing is the result. In this position a properly tuned regulator will venturi when out of the mouth, in or out of the water.
In pic #2, the -Venturi or Pre-dive Position:
Air is rotated forward into the diaphragm by the blue collar, where it tries to close the valve. But the diver continues working to breathe and overrides the reverse flow. Labored breathing is the result. The regulator will not venturi.
Divers can, and do, use the venturi control either way or anywhere in between.
I prefer to dive in the + Venturi, #1, and adjust down the cracking effort if need be.
Before removing the mouthpiece at the end of the dive, or when gas switching, I just flick it into - Venturi, #2.
Cracking effort adjustment just tightens down or backs off on the spring tension to the seat.
Chad