Sea the Value

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Oceana Diver

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Oceana released the results of a new study last week that finds a strong economic incentive for protecting living ocean resources. Sea the Value: Quantifying the Value of Marine Life to Divers shows that scuba divers are willing to pay more to see healthy corals, sharks and sea turtles.

For the full summary, click here.

Scuba divers contribute more than $4.1 billion dollars to local coastal economies alone each year through dive-related vacations. As part of Sea the Value, conducted in collaboration with Duke University, scuba divers were asked the maximum amount of money they were willing to pay, in addition to their normal dive costs, for the increased likelihood of seeing a particular species. Information was obtained from more than 500 scuba divers from across the United States who responded to a 25 question, web-based survey.

Average additional amount scuba divers are willing to pay per dive to view wildlife and the total annual value across all six million dives taken in the United States:

Average Per Dive Total Annual Value
Sea Turtles $29.63 $177.8 million
Sharks $35.36 $212.2 million
Healthy Corals $55.35 $332.1 million
 

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