advertizing

Hi, my name is Ben. I'm currently working on a class project where we're supposed to create a marketing piece for a company we like. I love scuba diving and I decided to make an ad for a scuba diving brand. I need to find either a small pool with a viewing window or an exhibit pool like they...

I would like to ask fellow dive pros what they do for advertising? Do you have a budget you spend? What are you targeting for demographics? What forms of advertising are you using ( traditional print, online, google ad words. If you do not mind sharing your marketing budget as a percentage of...