Now I don't work with price matches very often but I am aware of a few things they look for. The question usually revolves around what the actual final price is going to be. The perfect example of this is of course the e-bay items, you don't always know what the final price is going to be or the specific condition of the item. The same thing goes with less than legitimate dealers, usually not the scuba sites that we compete with, more often then not they are online dealers of cameras. Not going into too much detail the bottom line is the price you see online is not the one you are going to get, not to mention the big head ache they cause once they get your order. You also mentioned that your request was to match an overseas company, it gets a little tricky here as well. Not only are we competing against a different company but also against the exchange rate. We also do not know if you are going to get charged import duty, they may say it's free, but they have as much say over what's charged as you do. I have been on the receiving end of duty charges, it basically felt like they pulled a number out of their hat and said that's what I owed. To top this all off we do run on a razor thin margin sometimes, our system is designed to take advantage of volume and efficiency. Sometimes we are not able to do the discount that is being asked for, in the unusual event of this happening you will still be notified by e-mail.