I am glad to see there are many others who care about the well being of sharks.
WOuld like to point people to another link:
http://www.bite-back.com/sharks/index.html
What most will find interesting is the list of 20 sharks in danger of becoming extinct by 2017.
Chris Hecker, comparing the slaughter (finning) of sharks to the production of beef and timber products is not in the same class. Cattle are raised specifically for the purpose of human consumption, they are in no way threatened with extinction.
As for trees, many people get upset with the slashing of old growth forests, but it comes down to the fact that there is a very healthy tree planting industry as well, a lot of the wood used in toilet paper production comes from trees that have been planted for harvest.
Don't see anyone planting the oceans with baby sharks for future human consumption?!
I have no problem with sport fishing in and of itself. It is when a particular group of creatures that no longer have the numbers to support it is targeted and glamourized that i have a problem. I am not saying this is due to over sportfishing, it is clearly due to commercial overfishing. That is why glamourizing the sport is not needed at this point in time, the populations of these animals are already at risk. Unfortunately, I believe ESPN to be very irresponsible in this fashion.