John,
I saw the ads as well and they look good. They mention the width of the scan at 480ft but they don't specify its operating depth. The sidescans they show in their ads appear to be freshwater lakes (shallow, calm waters). Lowrance makes good stuff, would like to know more about what it can do.
I currently have the Humminbird sidescan unit and can comment on how it works. I like it...lots. Finding the exact point on a wreck you want to hook is easy with these sidescans. It provides 720ft side-to-side coverage (total) with an operating depth of 150ft (for sidescan). I've not pushed it past 150ft to see how it operates deeper (ads say 150ft max). The challenge using transom mounted sidescans, especially in saltwater, is boat motion. With the unit fixed to the hull any rocking of the boat will interfere with a clear sidescan image. You'll get a wavy image on the screen because the sidescan beam is very narrow and continually records images as you move forward. If that aperature is swinging with the roll of the boat, well, you'll not get a good image. You'll get image, just not clear. Heading changes have the same effect.
While using the sidescan speed is also a factor. Max speed to get reading from the sidescan is about 5mph. Anything faster will create too much hull turbulence and "snowout" your image. I've got some images on my photo gallery.
These sidescans are great. I've used them for fishing, diving, and looking for lost "stuff". The resolution with a calm seas state can be fantastic.
Safe Diving,
Wil