I'll concede that there is definitely a surcharge for the brand name. But premium brand names (Mercedes included) receive their reputations for a number of reasons; marketing is one, and quality is another.
and another is rave reviews by satisfied customers,also historical brand recognition and many others.
It really is simple psychology; DUI has done a wonderful job of market positioning. There is no argument that they deserve and earned their rep; either they paid well for it (plain marketing) or they converted an initial higher level of quality and thus a higher perceived value into an drastically higher price which in-turn perpetuates the increased value ( shrewd business savvy)
either way, it is earned. I however am too cheap to drink their KoolAid either
Absolutely, agreed. However, here is a direct question for you, have you ever dove a custom cut DUI? If not, with all due respect, you'll have to admit that your opinion on the matter is baseless???
You are right in that I have not tried a cut DUI. I have a cut SeaTux. I have heard wonderful things about DUI from more than just you. BUT I am half Scottish and that side of me refuses to let me pay a 2000$ (or 100%) premium for the privilege of sporting their logo on my cut suit.
MY GRIEF IS that they charge such an astronomical surcharge. Granted Bare and Whites are not in the same market as neither offers the same degree(Bare), or any(whites), custom cutting that SeaTux and DUI offer.
SADLY, there is no Bare or Whites option to have THAT sort of competition. It would put pressure on DUI, contrast and highlight the[-] (level of gouging they offer along with the )[/-] premium fit and prestige pricing of their wares. :mooner:, and give EVERY diver willing to pay the ***MODEST*** surcharge for cutting the opportunity to dive awesome suits. IIRC custom cutting vs standard sizing was about 200$
Don't get me wrong man, I think the world of DUI... Heck in my humbly biased opinion, they are the only real competitor to SeaTux
There are many brand names that make good suits. I would absolutely recommend BARE suits, they are a good value. I'm simply making the argument that they are not of comparable quality to DUI. If you take the money out of the equation (I know...in a perfect world) there really would be nothing to debate.
I too recommend Bare suits as I think the lifetime guarantee on their seams speaks volumes: NO company is ever going to do a lifetime policy on any component they have any sort of doubt about.
ALSO, my biggest reason for being such a strong proponent of the brands I do mention so favorably... They are ALL British Columbia based manufacturers and I LOVE to see us compete with the BEST of what the USA has to offer. For me it boils down to pure jingoist pride!!
Cheers!
T