Rick Stratton
Dive News Magazines
Yes, please use us!
These days nearly every business is looking for ways to reinvent themselves. Looking at the gloomy economic forecast, and rapidly changing technology everyone is attempting to create a new business model that will bring more customers to their door. Here at Dive News Network, we are no different.
Magazines and newspapers have suffered a more severe fate than most business over the past three years. According to current statistics, scores of magazines and newspapers have closed over the past three years. One of the problems magazines are facing is the changing technology. The availability of information online is not at the extent that nearly everyone is claiming that print is dead! Well, the rumor of prints demise is greatly exaggerated - print is NOT dead. In fact, according to amazon.com 94 percent of the books sold last year were in print. Still despite the statistics print has certainly taken a beating and our advertising sales people can tell you that at times it can be hard to sell!
As a result, we too are forced to re-invent ourselves; dive head-first into change. We are no longer just a magazine business! We are in the content business. We produce our content for our print and online editions. We also build partnerships with other businesses and key leaders in our respective dive communities. All of the articles (100 percent) from our magazine is reproduced as new, html pages (SEO Friendly) and posted online giving our advertisers more bang for their buck.
read the rest of the article....
These days nearly every business is looking for ways to reinvent themselves. Looking at the gloomy economic forecast, and rapidly changing technology everyone is attempting to create a new business model that will bring more customers to their door. Here at Dive News Network, we are no different.
Magazines and newspapers have suffered a more severe fate than most business over the past three years. According to current statistics, scores of magazines and newspapers have closed over the past three years. One of the problems magazines are facing is the changing technology. The availability of information online is not at the extent that nearly everyone is claiming that print is dead! Well, the rumor of prints demise is greatly exaggerated - print is NOT dead. In fact, according to amazon.com 94 percent of the books sold last year were in print. Still despite the statistics print has certainly taken a beating and our advertising sales people can tell you that at times it can be hard to sell!
As a result, we too are forced to re-invent ourselves; dive head-first into change. We are no longer just a magazine business! We are in the content business. We produce our content for our print and online editions. We also build partnerships with other businesses and key leaders in our respective dive communities. All of the articles (100 percent) from our magazine is reproduced as new, html pages (SEO Friendly) and posted online giving our advertisers more bang for their buck.
read the rest of the article....
