PADI has been sold to another investment group. Thoughts?

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What better advertising than to have such jealousy posted all over the internet. You may not like it, but that's what it looks like to the casual observer.

Not sure I get the gist of that. To me it looks like PADI ignores criticism instead of meeting it head-on, and I'm sure they listen to the criticisms with curled toes. If they feel misunderstood then I can "get" that, because I don't think i've *ever* heard *anyone* from PADI address *anything* people have said to/about them in cyber space. I'm sure it's a company policy to keep mouths firmly shut... but it's counter productive.

Radio-silence on social media is counter productive because it can lead people to believe that a company is aloof and either unaware or even hostile regarding the feedback they get. You see PADI "getting" social media, Pete, but I don't. There has been quite a lot of research done about how the behaviour of companies on social media affects client acceptance/approval etc. Companies (like PADI) who appear to see it as an advertising medium or a way to drive traffic to their web pages generally fail to form any sense of community in cyber space. In this day and age, that also means people become suspicious of them because social media is like a crowd. The people you talk to are your "friends" and the ones who never talk are like strangers on the street to be wary of.

In contrast, companies who take the time to address criticism and interact with customers on social media generally build a strong sense of community and amazingly, people become less critical of them over time. This effect is magnified enormously when customers see companies actually *doing* something with their feedback as opposed to being all smiles and no change like politicians (another group that people are generally negative toward and wary of).

PADI has a lot of smart and enthusiastic people working for them and I, for one, would really like to see them become active on social media (I don't mean advertising, I mean interacting).

R..
 
Do you realize that the president of NAUI is not a certified diver and that NAUI also has a "for profit" side?

The president of NAUI was not hired to be a diver, he was hired to be a business operator and he has done a fine job of that. The "for profit side" is a division owned by NAUI called NAUI Services Group and the job of that is to service NAUI HQ, NAUI members, etc., by handling the business side of NAUI such as creating and printing educational materials, warehousing, personnel.
 
As for whether PE means the company will be "stripped dry" or whatever, thats a misperception. There are many, many PE funds, and they pursue a host of different strategies both for identifying targets, and for harvesting profits. Sometimes the goal is to find assets not reflected on a company's balance sheet and monetize them; sometimes it's to make operations more efficient and then sell to the public; sometimes the fund perceives that the public markets are illiquid and underpricing the company, so they want to buy and hold until liquidity returns.

[SARCASM] Now, why would you ruin a perfectly good socialist rant by muddying the waters with sensible analysis of how PE actually works. Talk about a killjoy... [/SARCASM]

In a nutshell, private equity works by finding businesses where they can get a better return on assets than the current management. Yes: often that means making unnecessary employees redundant, and often that means raising prices for the consumer where goods or services are being undersold. And that, boys and girls, is how capitalism works.

It just makes me shudder to read so many posts on this board by Americans attacking the very thing that made America the world's leading economic power: aggressive, "can-do" management, successfully deployed.


This hostility to success in business may be the greatest casualty of financial crisis.
 
Additionally, do you really think that Pete needs to kiss ass to anyone to keep them as an advertiser on SB? The performance of SB as a social media, and place to advertise your business hardly has to do with how much ass kissing anyone does in a forum post. The ads perform well with or without any mention by Pete or anyone else for that matter.

My point is that you can hardly be considered objective when you are taking money from them.
 
This thread has taken some interesting twists and turns since I started it. Some quite unexpected, others pretty much guaranteed. I came up through PADI to the level of DM and at the time I left them it wasn't so much because of them per se but rather the shop I was with. Coupled with joining this board. Scubaboard was the final push, so to speak, I needed to get away from a system that was becoming more and more in my mind a direction that was against my own morals and ethics.

SB was where I really became aware of other agencies and methods of teaching. Where I discovered there were different standards for Basic Open Water training despite what my own OW instructor was telling me. Coupled with meeting a new instructor that was a YMCA Instructor Trainer and a NAUI Instructor. My OW instructor was very careful to insulate me from any other shop, agency, or method of teaching. Not to say he wasn't a good instructor, he was. But he also was extremely territorial and made it a point to let me know how good he was and when we did encounter other instructors to point out their deficiencies.

He was also PADI through and through. Only used their materials and at times dismissed other sources of really good info. I didn't need the NOAA manual or Navy Dive Manual even for reference. He never distributed his own handouts. As a result I had to get much of my advanced information on my own through recommendations here on this board. If it were not for Scubaboard I might still be associated with him and PADI. I doubt I would have persued tech training through any other agency besides DSAT, which at the time was the tech arm. As such I would have missed out on some great training with really good instructors and some great dives as well.

I had all the slogans memorized for DM and all the marketing was drilled into me from the time I expressed interest in becoming a DM/instructor. I am ashamed to some extent to the level I supported the shop selling gear to divers that they really could not afford, training that they were in no way ready for, and participating in the certification of those divers when even though they met all the written standards and "mastered" the required skills, some of them were not people I'd dive with on those types of dives. Let alone allow someone I cared about to dive with them.

I also would get embarrassed by some of the materials, when working with someone of intelligence, as you could see that in a few cases they felt they were being talked down to. Or they would ask questions about material not covered and get told, "oh, you need to take such and such specialty to get that information. It's not important at this level". Hence my policy of answering any question a student has about any aspect of diving in any course. I may ask the student to wait until after class, but if they want to discuss deco, penetrations, other agency policies or standards, etc., I will.

I don't see any takeover of a company as a good thing unless that company has a clear directive that they publicly state. Look what happened with White's. Look at how well long time Dacor users are now supported.

If this PE does come in and shake things up, I hope it's in the right direction. I hope they look at some of the incidents that have happened as a result of lower standards and some of the practices by members in certain areas that go on where standards are not only bent, they are ignored. Are they going to crack down on shops and operations cutting corners and instructors certifying people who do not meet the RSTC standards for Basic Open Water certification? Who now is going to sit on the RSTC to represent them? And will this group push for even more lowering of standards in order to maximize profits? Will they start stripping the credentials of resorts who ignore the standards and take divers places they have no business being at their cert level?

Someone already mentioned that just because they are the biggest does not make them the best in terms of quality and content. Walmart is huge, as is McDonalds. But once you have sampled and then gotten used to real food as I have, eating at McDonalds is repulsive and quite likely to make me sick. Walmart, at least in my area, has seemingly been on this "we got em, now let's control em, and sell em crap and limit the selection of it" kick. My local Walmarts have steadily been reducing the variety of items they carry. They are maximizing their profits by carrying only those items that make them lots of money. And much of it is junk. There are some good deals to be had sure but not on anything I normally want to buy. I find myself going back to smaller merchants locally and on line for the stuff I want.

And that is my fear here. As the 800 lb gorilla they are able to intimidate others into going in different directions. Or they take others ideas and use them under their model to serve their primary customers and maximize their own profits at the expense of the end user. The end user and primary customers here are not the same entity. Their customers are the dive shops and resorts. That is who they serve. Then those customers are expected to serve the end user - the diver- while not reducing the revenue to PADI.

I would love to see a PADI rep here that would, and was allowed to, answer questions openly and honestly. Right now it falls to individual instructors who are gracious enough to take their valuable time and ask them a question and then report on the answer here. And even then when they do that they run the risk of getting crapped on because someone doesn't like the answer or thinks that it was not reported back properly. Or someone has more questions and gets pissed when they are told to ask the horse itself.

If a rep would come on, and I know they'd have to have a thick skin at first, and give the official answer it would be done. If a member did not agree with it they could quit and go to another agency. But at least they would know. Now the chance of that happening is even more remote. Now there is a whole new room of suits that would have to meet, form a study group, appoint a committee, and pick out furniture for the meeting room, etc., that would have to ok any answer a rep might give. Not to mention clear it through a bunch of lawyers who would make sure the answer was as obscure and vague as possible. So no, I don't see it happening and I don't see any takeover as a good thing for the consumer in the end.

Just a couple other thoughts/questions. What will shops and instructors do if this group does decide to make major changes in the way things are done? If they lower standards will you go along with them if you think they are wrong? If they toughen them will you increase your own? If they change the material significantly and dictate that you must now use those will you if they are not in line with your own methods? And if they make a change that you find morally or ethically wrong in youir mind will you compromise your principles to work with it?
 
Well, your example is one way it works. They can also find a company that is a cash cow, strip the cash and send the cow to the slaughter house. They can also find a cow with low debt and and good balance sheet, load on debt and transfer wealth in the form of management fees and stick the bond holders when the company goes bankrupt.


[SARCASM] Now, why would you ruin a perfectly good socialist rant by muddying the waters with sensible analysis of how PE actually works. Talk about a killjoy... [/SARCASM]

In a nutshell, private equity works by finding businesses where they can get a better return on assets than the current management. Yes: often that means making unnecessary employees redundant, and often that means raising prices for the consumer where goods or services are being undersold. And that, boys and girls, is how capitalism works.

It just makes me shudder to read so many posts on this board by Americans attacking the very thing that made America the world's leading economic power: aggressive, "can-do" management, successfully deployed.


This hostility to success in business may be the greatest casualty of financial crisis.
 
Additionally, do you really think that Pete needs to kiss ass to anyone to keep them as an advertiser on SB?

Yes..I've even watched him whine, cry and plead to get you suckers....err members to contribute to his defense fund. I actually admired the way he made you all pony up.
 
Does this mean they will change the organization to PEMDI (Put Even More Dollars In)?
 
To me it looks like PADI ignores criticism instead of meeting it head-on, and I'm sure they listen to the criticisms with curled toes. If they feel misunderstood then I can "get" that, because I don't think i've *ever* heard *anyone* from PADI address *anything* people have said to/about them in cyber space. I'm sure it's a company policy to keep mouths firmly shut... but it's counter productive.

Is it really? I remember many years ago an article mentioning an alleged Republican tactic on social issues of 'victory by refusal to engage.' Sometimes you get further by NOT getting into a direct debate with your opposition; this can be the case whether you're in the right or in the wrong. Suit-wearing wealthy powerful Republicans would have a tough sell cutting welfare benefits to impoverished inner city types, for example, no matter how excellent a philosophical argument they put forward on the long term deleterious effects of governmentally engendered dependency, etc..., for those same poor people. Some things you can't sell, even if you're right, and the very effort to do it would call attention to the criticisms against you and undermine your position.

The basic level of OW training as applied widely by at least a substantial minority of PADI instructors has been deemed inadequate by a number of posters on this forum, as one can detect reading varied threads over the years. At what level such training should be has also been debated; should OW be what's now OW, AOW & Rescue, and/or with proficiency in local diving conditions when harsh whether the diver plans to dive locally or not, etc...? Should the competence level be what many informed adults would consider adequate to 'risk their own lives' as it were, or should it be at the level Jim Lapenta would let his loved ones dive with them?

Put another way, if I take some of the views on the forum as accurate, I might suggest by way of analogy that:

1.) PADI is to scuba diving what McDonalds (or Burger King) is to burgers (understanding that some PADI instructors still turn out a gourmet product), and...

2.) SEI might be considered 'Backyard Burgers,' or whatever your local upscale burger joint is called.

In my town, we've got all 3 above-mentioned restaurants. All 3 do business. The first 2 are much larger chains, though.

That said, can you imagine McDonalds doing a press conference, Facebook forum, etc..., publicly taking criticism that Backyard Burger's burgers are tastier, made with a better grade of beef (I'm guessing, I don't know), have thicker patties, etc..., and trying to educate the public why an inferior burger at McDonalds is still the better choice?

McDonalds would gain nothing by doing this. They would lose some business to Backyard Burgers by raising public awareness of the competitor's product.

So, for PADI to put a rep. on ScubaBoard to publicly receive criticism of alleged watered down training, allegedly often poor resultant competency in many students, etc..., and to provide a forum for comparisons with more rigorous training programs, would accomplish what for PADI?

Would it bring PADI business? No.

Would it cause PADI to conform to SEI level practices? No. If McDonalds wanted to be Backyard Burgers, they probably could be. It's not their business model.

On the other hand, it would raise awareness of alternatives, cost them business, damage their brand, and next time a lawyer goes sniffing over a PADI diver death, such a forum would be a gold mine on info. alleging negligent training, lack of equity with industry standards as shown by competitor programs, etc...

Richard.
 
... snip part 1....

Jim, I don't think judging the agency by the actions of one instructor is really the way to go. There are many instructors who *do* answer questions, who *do* use external source of information and who *do* provide their clients with quality training. Some of the things instructors do on their own accord gets attributed to the agency unjustly. In the big picture the agency really doesn't do that much. They provide a framework for a course and some supporting materials. There is a LOT of wiggle room in that to do what needs to be done to provide a quality course and there is a lot of wiggle room in that to provide crap. Some instructors choose the former and some choose for the latter.

If this PE does come in and shake things up, I hope it's in the right direction. I hope they look at some of the incidents that have happened as a result of lower standards and some of the practices by members in certain areas that go on where standards are not only bent, they are ignored. Are they going to crack down on shops and operations cutting corners and instructors certifying people who do not meet the RSTC standards for Basic Open Water certification? Who now is going to sit on the RSTC to represent them? And will this group push for even more lowering of standards in order to maximize profits? Will they start stripping the credentials of resorts who ignore the standards and take divers places they have no business being at their cert level?

The investment company isn't going to look at incidents. They aren't going to look at training at all. In fact, to the investment firm it may come as a complete surprise that PADI even has customers. To make a comparison, if the instructors are like loggers cutting down trees (training students) one tree at a time using a chainsaw (standards), then the investment firm will be looking at the forest from orbit and won't even know what a chainsaw is.

Just a couple other thoughts/questions. What will shops and instructors do if this group does decide to make major changes in the way things are done? If they lower standards will you go along with them if you think they are wrong? If they toughen them will you increase your own? If they change the material significantly and dictate that you must now use those will you if they are not in line with your own methods? And if they make a change that you find morally or ethically wrong in youir mind will you compromise your principles to work with it?

Well... these are loaded questions. Your personal belief is that if a diving course is harder then it must be better.... the "tougher" the better and anything that isn't "tough" is lowering standards. In fact, standards are nothing. A checklist. Nothing more. It's what an instructor *does* with those standards that's important. Quality is, never has been, and never will be delivered by PADI. Quality is delivered by instructors based on some guidelines and materials that the agency makes available. As I said above, there's lots of room in the system to deliver a good course if one aspires to do so. If a given instructor finds it necessary to make learning diving hard so that they feel like they've delivered quality then it shouldn't get in the way of the instructor who feels that making learning easy is better. both can be delivered within standards and both instructors will find students who like their approaches best. It's just not that black and white.

But to address your questions directly and from my own personal point of view:

1) if major changes are made then major changes are made. Not all major changes are for the worse. Perhaps the materials will be modernized (overdue), perhaps the table will be retired (overdue), perhaps the publishing model will be changed so that e-learning/e-books will become the norm so that the materials don't become hopelessly outdated again (overdue), perhaps regional PADI franchises will be given some freedom to enhance standards for specific conditions (overdue). Perhaps quality control will *finally* be made to work as intended. All would be major changes and all would be welcome, if you ask me. One major change that I would like to see is for PADI to make it's materials available electronically for a much lower price and for them to compensate for the inevitable migration of revenue away from book publishing by simply charging a fair price for the actual certification process itself. That would be a major change, a welcome one and a positive one.

2) On cracking down on shops and instructors: That's simply not going to happen. That would be like a PE firm taking over wallmart and then posting guards on the door to harass customers who don't dress well enough. The last thing that PADI is going to do in a period of expansion and transition is to get heavy handed on their existing customer base. Would I like to see QA work? Yes. But it doesn't work and it isn't going to be improved any time soon. PADI (at least to the best of my knowledge) doesn't appear to feel responsible for quality delivery and they are very slow and very reluctant to sanction poor behaviour by instructors.

3) Their materials cannot *not* be in line with my own methods... because they don't *dictate* my methods beyond describing in detail how the CESA needs to be performed, giving me a checklist of things that need to be taught and laying out some basic ground rules such as the requirement that module 1 is completed before module 2 is started, etc. However *IF* I felt that my methods were being constrained to the point that I couldn't deliver quality then I would simply have to throw the towel in the ring. As you know from the back room, something like that is a lot more likely to happen because of "shop rules" than "PADI rules"... shops are quite simply a LOT more likely to pressure instructors to reduce quality than PADI ever has been and ever will be.

4) On principles. Obviously some instructors will compromise principles to stay in the game but that's no different now than it was few days ago. Instructors compromise their principles under pressure from dive shops every day. I have *literally* never seen *anyone* from PADI say that an instructor should "hurry up and get it done on time". Never. This is one of the points where PADI takes a lot of flack for things that they can't even control.

R..

---------- Post Merged at 06:10 PM ---------- Previous Post was at 05:44 PM ----------

Is it really?

Richard, I think we're going to have to agree to disagree on this point for the moment. A discussion about how social media changes the way businesses do (and must) interact with their customers is beyond the scope of this thread.

Actually, I think comparing PADI's "ostrich" politics to the ostrich politics of Republicans is probably fairly accurate. I don't think that either of those things are done unintentionally (some smart people thought it through and decided that it was too risky to be open about it) but the result on both fronts was to burn bridges to understanding instead of build them. That the Republicans found burning bridges to understanding a "victory" is, of course worthy of its own thread too but it should go in the pub :)

As for the common perception that PADI training is inadequate, I can only say that PADI doesn't *teach* diving to anyone. PADI made a check list of things that need to be taught and provides students and instructors with some material that facilitates that. Instructors and shops *teach* diving and if customers are dissatisfied with quality (and in many cases they certainly have a right to be) then they should be complaining to the instructors and shops.

The discussion that reaches the forums on this point can be broken into two separate issues:

1) people who don't understand what the agency actually does and therefore end up blaming them for things that are not under their control. On this point there is a LOT of parroting of false information going on an very little thinking about what the agency actually does in this business model.

and

2) people who believe that the agency should control every detail of training such that instructors no longer have any wiggle room to deliver crappy quality. It's still the instructor who delivers crappy quality (just like some teachers at school are better than others), however. Could the agency do something to reduce the amount of crappy training going on? Yes. Should they? That's not an easy question to answer. It could be done but then neither you nor I nor about 30,000 other people on scubaboard would be here to have this discussion. It's a question of "calculated" risk, I guess. Some accidents are inevitable... but how high is too high? People readily accept higher levels of risk from other activities (driving a car, for example) without complaining nearly as much about how people learn to dRive.... That discussion, the discussion about how much risk is too much, is something I don't personally have a good answer for. For me as an instructor losing even 1 student would be too much but statistically, 1 in a million may be an acceptable risk for the industry as a whole.

What's clear is that we, as divers, and as instructors, agencies and other industry stakeholders, don't have a consensus on how much risk is ok, and that's where most of the confusion comes from.

R..
 

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