I don't think you could call my dive shop local, as it is a four hour round trip for me. This is why I frequent and support them.
To be kind, my dive gear is experienced, meaning it is old and seen a few dives ( sb mk 5, balanced adjustable from 1979, sb pilot ).
I have come to learn that, people in general, will say just about anything, sometimes just to make a sale.
To say you can rebuild a regulator, and actually doing it are two different things I have come to learn the hard way.
The shop I have now, Bobs' Sea and Ski, in New Bedford Massachusetts, rebuilds my gear right in front of me as I wait, and I have to tell you I like that a lot.
Bob the owner has a wealth of information and experience, that comes from going around the block a few times. He also has a large inventory and knows how to promote it.
In as much as in my case, because if you add in the price of travel, it would probably be cheaper to buy off the internet, I refuse to as I like to hold people accountable. The way I have been taught to do business is to look a person right in the face. Kind of hard to do that on the internet.
To me his prices are very competitive, and that helps also.
But, to be honest, the single most important factor, for me is, Bob and I have a mutual respect for each other that surpasses a customer/vendor relationship. Bob has put his time in the water as I have. To me that kind of respect means a lot, and that is where I want to do business. If you haven't been there, then you don't know. Remember, this is life support equipment. Do you want to be second guessing that rebuild at depth.
I don't know, maybe I'm getting old, but I do not like being talked down to by somebody who the ink isn't even dry on their c card yet, and that's if they even have one. Maybe they were selling shoes the day before. That ain't gonna work for me.