Here's my answer to your question:
Yes, Nitrox is becoming more and more a part of recreational diving. But from what I have been taught, it had it's beginnings in the technical diving realm.
I've also been taught that much of the things we take for granted in the recreational diving realm (such as BC's) had their start with technical divers. One view I have of technical divers is that they are often the ones who (with proper planning and execution) are slowly expanding that edge of the envelope to find out what increases their safety and enjoyment for that type of advanced dive. And as they discover and develop new techniques and equipment, recreational divers also benefit since what works way back up in a cave or in the deep and dark often works great on pure recreational dives.
My view is that anything that adds complication to basic open water dive is somewhat technical in nature. From this I would submit that diving with Nitrox is technical diving, due to the additional understanding (knowledge), planning, and execution necessary to dive Nitrox safely. Recreational divers on air often do no more planning than to agree upon where they are going, who is leading, and when to return to their exit point. Nitrox divers need to do and understand more, including determining what EANx is best for the planned depth, analyzing their mixture, determining their MOD, knowing there is now an oxygen exposure limit, and more.
So I don't see Nitrox as "purely" recreational as your question implies to me. More and more recreational divers are utilizing it (which is great!), but due to the increased complexity, it's the first step in a diver's technical diving education.