Right On Brother!
The only thing that is a little disconcerting is when a Dive shop in Oklahoma boasts that it is cheaper than a dive shop in downtown NYC.
Reality checks... costs of doing business are all over the place across the country. From rents paid to pool costs, insurance etc. It is really only fair to offer comparisons within a targeted market area.
I think the more important thing also is to understand what you're getting for the money paid. As an example, shops near us list OW at $295. What they don't tell you up front is that books are extra, equipment rental is extra, quarry entrance fees are extra etc... so that by the time you've been nickled and dimed to death, you paid more than the place that just gave you an upfront all inclusive price that looked higher.
Make sure you're comparing apples to apples - not apples to oranges.
We make it simple and believe our customers like it that way.
Online or Take Home Course ($120.00)
Academic Review & Pool Sessions ($199.00)
Checkout Dives ($150.00)
Do it all with us ($469.00)
You can choose to do any phase with us you wish
We require students to have their own "personal items." Mask, Fin & Snorkel packages start as low as $85.00. Our best selling Package is these three items plus boots and gloves for $199.00 total.
We also offer a $2495.00 Be a Diver package. You get the course and all your own gear so you can learn in it and be familiar with it.
And no - at these prices you don't get low-end stuff. You get to pick what you want from amazingly - almost anything we sell. Fifteen items in all -
I was told not to long ago that a shop in California offers this same deal for $6000.00... more than double our price... so if you live in Cali... and want to save a few bucks - the airplane ticket and hotel is well worth the savings...
In any event... you can find deals like ours close to home if you look hard enough. For every shop out there overcharging - there is one within reasonable distance that is not.
I say shop around... while in some cases cheap means cheap - in others it means you got a great deal. Most of the overpriced shops out there are just that - overpriced for what you're getting.