You've taken one of these apart?? I would not say "same engine, transmission, and frame. We're talking 1 spherical core seat and poppett... eveything else, the porting, the external dfc adjustments, 4 dfc ports... all new. Making it the smallest, lightest high performance reg there is. So I would say it's not the same engine... just the same cam shaft - but all new valve design, injectors, etc.
And as far as hype... If I buy bud, 2 blond twins are going to want me. Open a bottle of sierra mist is an experience equal to rubbing ice cubes on a sweaty brunette, and if I just watch the bow flex video... I'll have ripped abs in 20 seconds a day!
So every company gets excited about their products and want to push them... was it over-hype? I dunno... Are they getting over-bash?? I'd say so. Interesting I've had several board members come in to look at the products in my store because of everyone bashing them. "I had to come see this for myself what all the talk was about.." So I guess the bashers here are sending as much interest in the product as the ads....